Early Preparation For Children's Clothing Sales Is Very Important.
stay Promotion During the event, the preparation for sales promotion is very important. It not only affects the process of holiday promotion, but also directly affects the sales promotion. Sales volume 。 What arrangements should be made for pre sales promotion?
In terms of personnel arrangement, "everyone has something to do, everything is managed", no blank points and no crossing points. Who is responsible for communicating with the government and the media? Who is responsible for the participation? children Who is in charge of copywriting? Who is responsible for the site management? Who is responsible for the distribution of gifts? Who is responsible for customer complaints? All links should be considered clearly, otherwise, they will be in trouble. Especially when some children participate in activities, occasionally there will be some safety problems. They must be responsible, otherwise they will often hinder the whole activity.
It is particularly important that, as the activity plan is determined on the basis of experience, it is necessary to carry out necessary tests to determine whether the selection of promotional tools is correct, whether the degree of stimulation is appropriate, whether the existing channels are ideal, especially the physical and mental endurance of children. The test can be done by asking parents or children's teachers to fill out questionnaires or try out programs in specific areas.
With a large-scale activity plan and implementation, it can reflect the significance of activities and gain huge profits. Because of the increasing competition pressure of children's clothing industry, sales promotion has become the usual management method of business. However, there should be a corresponding sales promotion way to carry out activities. It is very important to make preparations for the early stage so as to ensure the smooth development of activities.
How to grasp the timing of commodity promotion
The focus of the first stage promotion of newly launched products is to promote trial buying, if not properly. Promotion Opportunity may make it difficult to sell new toy products across the threshold of listing, that is, new products will end in failure. For new toy product promotion, the best time will be one month after the launch of the new product.
There are two reasons for the promotion at this time. If the sales of new toys are not very large for a month, the purpose of sales promotion is to expand the market and avoid loosening in price. If sales of new products are not satisfactory after one month, the promotion is a good opportunity to increase sales.
Slow sales promotion
Every product has its selling from hot to cold, but when toys are on sale, how to do a good job of sales promotion? At this time, if the toy store promotes sales, it will prompt the product to get off the shelves quickly, not only can not earn the last marginal profit, but more importantly, it can clear up a large number of stocks, and be able to recover some marginal profits in promotional activities.
In addition, the sales of products also exist in the light season. Every year is repeating the rule of light season. Sales promotion is repeated every year. If the toy store can start in the peak season, it will give some publicity to the market, so as to preheat the market. This will not only make the toy product flow smoothly into the market, but also get the early effect of the market. It can also lay a foundation for the coming of the season of selling products, and even achieve the effect of starting the peak season in advance.
Product shop promotion should not only grasp the opportunity, but also master the heat. More importantly, we need to have different sales promotion plans for different products. Targeted product promotions will naturally be welcomed by consumers.
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