Puzzles Of Clothing Wholesale Enterprises

Clothing wholesale enterprises have fewer customer groups, but their orders are large. A few customers can decide the overall sales volume of enterprises and the daily operation of enterprises.

And wholesale category.

At the same time, we should expand the wholesale market with the advantages of the existing market network.

Foster strengths and circumvent weaknesses, focus on wholesale fields, and create wholesale brands.

At present, clothing wholesalers are the first to solve major problems.

Especially with the strong development of the new brand in the clothing industry, the old brand is fiercely fierce, and the franchised stores are developing rapidly. The wholesale clothing enterprises are increasingly feeling like walking on thin ice, and they all agree that the store is the brand concept.

As long as you own your own store, you have an independent brand.

And the wholesale market is just a mere increase in quantity. It can not last long, and the profit is even lower. Especially today, the raw materials are very strong, which is to stimulate their blind vision of the store.

So this distorted idea has also led to wholesalers' lack of confidence in market management.

This further led to their emphasis on capital rather than the concept of brand.

With the increasingly fierce competition in the clothing market, the big brands on the battlefield are becoming more and more low in price campaigns. Therefore, clothing enterprises need to avoid competition with other brands in positioning, and the positioning of "wholesale" is closer to the differentiated market positioning of such clothing enterprises.

When others focus on exclusive stores, you can also focus on wholesale. When others focus on the value of single products, you can also focus on the value of single products. When others are doing their own brands, you can also do their own wholesale brands. Therefore, focusing on the wholesale sector, such clothing companies can become bigger and stronger in today's competitive clothing market. Besides, the overall consumption level of China's about 1200000000 population is not high, and China's wholesale shopping centers are widely distributed across the north and south.

Focus on the "wholesale" field, identify the core market, enhance the product's single brand awareness, and create a strong wholesale brand.

Clothing wholesale enterprises are not optimistic about the wholesale market. They do not pay much attention to advertising, sellers' maintenance and product development. They only focus on short-term sales.

The clothing wholesale enterprises have many crises in the market.

So how do garment wholesalers run wholesale brands? First, identify core markets, focus on wholesale stores or wholesale retailers, and concentrate on wholesale.

We must not blindly praise or enter the busy streets of the 123 line market to set up exclusive stores.

Second, do not pay attention to the brand image, the brand is not standardized, the image is not unified, lack of brand planning, and do not attach importance to brand building, clothing wholesale enterprises in the brand promotion is still in the extensive stage.

They sell less brands and lack of brand building.

And too much reliance on wholesalers to promote interpersonal products, coupled with the hard quality of wholesale products, has formed the habit of habitual trading in wholesale markets, that is, prices determine pactions, so they are often in a passive position in the market.

Third, it is the top priority of clothing wholesale enterprises to enhance the product's single brand awareness.

Wholesale enterprises can focus on building a single series with more independent strengths to protect the market share and drive sales of other categories, such as raising the wholesale volume of down garments, building wholesalers for Down garments, etc., and even some wholesale enterprises concentrate on the wholesale socks business.

We should give full play to the role of the media and enhance the popularity of the brand in the wholesale market.

There are many famous brands for promotion, but for clothing wholesale enterprises, they must be targeted to the audiences. The target customers group of clothing wholesale enterprises is wholesale agents and operators of multi brand clothing stores in the three or four line market.

Therefore, it is suggested that clothing wholesale enterprises should make use of outdoor advertising, LED video and wholesale mall broadcasting to make brand communication, and play the role of small media in order to spend money and do great things.

For the three or four line market, multi brand clothing shop operators can independently make clothing promotion magazines.

The efficiency of dissemination is more targeted when distributed to local operators or promoted by mail.

We must not blindly advocate franchised stores to occupy the two or three line market.

This will only sacrifice the larger economic interests of wholesale enterprises.

In the end, the gains outweigh the gains.

Due to the inherent defects of the wholesale market, the low price, the hard product and the old style are the characteristics of the wholesale market, resulting in a low sales volume of single products in the wholesale market.

The high value brand of the exclusive store with the wholesale brand can only lead to the poor demand, resulting in lower prices.

Therefore, it is suggested that wholesale brands should pay attention to the benefits of brand operation when they start the operation of franchised stores. Even if the location of your store is more advantageous, it will be difficult to stimulate sales of goods.

If the wholesale brand has to turn to the franchised store, I suggest that another brand should be promoted. At the same time, it is suggested that the original wholesale brand should be retained to maintain the lifeline of the enterprise.

It is believed that in the brand market with a hundred schools of thought contending, China's clothing wholesale enterprises are more likely to occupy the market share compared with other brands in the retail store industry, and the gap in the development of China's clothing wholesale market has broader market and profit margins.

For the clothing brand that goes through the wholesale market, we need to tap the market more, enhance the efficiency of single product services and create brand awareness in the wholesale market.

In terms of quantity, the spring of wholesale enterprises is equally wonderful, and the strength of enterprises can also be stronger.