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Happy Wolf 2012 Autumn And Winter Conference &Nbsp; Drive Brand Upgrade

2012/3/31 11:17:00 21

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In March 29, 2012, "ready to be released - the 2012 wolf winter new product conference" was held in Jinjiang's Marco Polo Hotel.

Ms. Ding Lihong, chairman of the board of directors of the siren wolf Holdings Limited, Mr. CEO Ding Pengpeng, chief operating officer, Ms. Ding Pengwan, Mr. Ding Pengwan, general manager of Tianyuan independent brand planning (Beijing) Co., Ltd., director of the board of supervisors, Ding Qingya and other leading media as well as national distributors and business partners attended the event.

It is reported that this new product is rich in content and highlights frequently. Besides the new product conference, it also includes engaging well-known experts to conduct terminal training for dealers.

Hello wolf CEO Ding Pengpeng's speech

"The new industry structure gives the wolf new opportunities for development, and new opportunities for development are often reserved for those who are prepared."

At the meeting, Ding Pengpeng, CEO, said: "the wolf has been accumulating brand strength and enhancing its strength since the beginning of the brand creation.

In 2009, the main board of the Malaysia stock exchange was successfully listed. In 2010, the wolf signed five happy men's voices and Super Girls's entertainment marketing channels. In 2011, the wolf was successful in the list of the best 200 small and medium enterprises in Forbes, and standardized and modernized, the construction of the new industrial park in the garden was completed and entered the installation and commissioning phase. In 2012, the wolf responded to the government's appeal and actively participated in the "two pioneering" trend.

All efforts and achievements are closely related to the firm belief of the wolf, "the ambition of Li Hung Peng, the creation of outstanding brands".

Strategic upgrading to create new marketing channels

Yu Jinjie, director of marketing, 2012 strategic planning report

Marketing Director Yu Jinjie also pointed out in his marketing strategy plan in 2012: "brand business is a work of" multi party cooperation and multi party cohesion ". Brand management is actually running a variety of social resources.

In the course of future development, the wolf will spare no money to dig out all available resources and carry out all directional and multi dimensional marketing promotion, and strive to integrate the new resources integration strategy to drive the new development of the brand.

In terms of brand promotion, he will carefully plan a set of brand marketing communication plans, including micro-blog marketing, spokesperson promotion and many other marketing strategies, while strengthening the promotion of magazines, newspapers and networks.

Trend new products lead the industry trend

With the growth of social consumption demand, the shoes and clothing market will produce new and innovative products every year, which will grab the eyeballs of consumers.

The design team of the wolf wolf team has originality and brainstorming. It not only integrates the design concept of environmental protection and health into the new products of autumn and winter, but also studies the clothing color in depth with the international fashion factors, so as to create a leisure fashion brand featuring fashionable wolf.

The model show of the 2012 autumn and Winter Conference

As the highlight of this conference, "SHINE - the new 2012Q3&Q4 release" shows the mysterious veil under the spotlight.

In the fashion T stage with the core of the brand "LOGO" and the integration of various unique creative elements, we have gathered more than a dozen professional models from all over the country, and have jointly produced two new series of "new year" and "wandering city".

Magnificent colors, unlimited flashing, diverse styles, and novelty, will be the most fashionable interpretation of fashion.

This season, the two series of new products, both from the concept of products, or from the commodity style, have successfully interpreted the brand new fashion of the wolf brand, which makes people feel the visual gluttonous feast, and is well received by the guests.

"The two venture" helps brand development

In early 2012, the Quanzhou municipal government held fifth thousand entrepreneurs' meetings and called on all enterprises to launch a "two start up" boom.

In order to cater for the rapid development of enterprises, the wolf also embarked on the "two pioneering" journey.

Happy wolf dealers visit the newly completed industrial park

All along, the wolf has attached great importance to the building of enterprise culture, adhere to the people-oriented, and guide and promote the "two pioneering, pformation and development" with advanced culture, and ensure the sustainable development of the brand.

In addition, the continuous improvement of the wolf in "innovation" has coincided with the idea of "ideological innovation, mode innovation and technological innovation" put forward at the two business meeting.

According to Ding Pengpeng, in recent years, the wolf has been working closely with famous universities to carry out large-scale campus recruitment, which has injected more fresh blood into the enterprise.

At the same time, the wolf has also held many joint colleges and universities to hold shoe design, technical innovation and other activities to provide reserve design and technical personnel for the company's development, and help traditional industries find new growth points.

On the afternoon of 29, the national distributors and media friends visited the industrial park of wolf wolf under the leadership of the leading board of the wolf. On the afternoon of the afternoon, the total investment of the industrial park was 350 million yuan, covering an area of 123 mu, with a construction area of 150 thousand square meters. There were 3 standard factories, 4 employees' apartment buildings, 1 offices, 1 warehouses, and 40 thousand square meters of green areas. It is a standardized, modern and garden type industrial park integrating production, office, accommodation and leisure.

With the completion of the new wolf Industrial Park, the new factory buildings, garden style staff quarters and the overall supporting facilities not only provide employees with more comfortable production and living environment, but also build a strong "battle bastion" for the company's future development.

Ding Pengpeng told reporters that the wolf has always been in the forefront of the leisure industry and is committed to the sustainable development of the brand.

In the future, the wolves will continue to explore and innovate, and continuously promote the rapid development of enterprises themselves and the trend of China's leisure industry.