Special Needs Of Middle Aged And Elderly People For Sportswear
The function and shape of human body will change with age. Especially when people enter middle age, the function, form and psychology of human body will change more significantly.
They no longer develop towards stereotypes as teenagers do, but evolve towards the discrepancy of widening differences between tall, short, fat and thin individuals: large belly, thick waist, buttock drop and chest collapse are typical characteristics of some middle-aged and elderly people.
It is misunderstood that the middle-aged and elderly people are "picky" and "hard to wait".
In the face of such a special group,
Athletic Wear
If the manufacturer does not have a uniform size, it can not be unified proofing, so it can not be pipelined.
Modifying plate and small batch production will increase the cost.
This is the last thing manufacturers want to do.
Therefore, the current middle-aged and elderly people only need to "pick a little fat" when choosing sports clothes.
Secondly, the endurance of the middle-aged and elderly people to external stimuli decreases, especially for the elderly. They are unwilling or intolerable to irritation of the body such as hard cuffs, short crotch, tight trouser legs and chemical fiber fabrics.
The traditional Chinese ethics and aesthetic ideas make the middle-aged and elderly people more restrained and introverted when choosing clothes, and lack the bold and lively psychological characteristics of the foreign old people in the way of clothing. Therefore, the demand for the color, style, fabric, function and accessories of the sportswear is more difficult to satisfy than the young people.
It has led to the misunderstanding of "picky" and "difficult to wait" for the middle-aged and elderly people.
The consumption psychology of middle and old aged people on sportswear
In fact, the consumption psychology of the middle-aged and old people on sportswear is interlinked with the consumption psychology of ordinary clothes.
With the increase of age and experience, people's psychological quality tends to be mature and stable.
Therefore, in general, the middle aged and elderly people first choose to request sportswear, first of all, they should not be too gloomy or dull, and they should not be colorful. The color should be concise, bright, pure and elegant, not only pleasing to the eye, but also free from vulgarity, while the style should be steady, dignified, comfortable, comfortable and generous.
All this has reduced their choice of sportswear.
Consumption concept of sports wear for middle aged and old people
Although in recent years, many
clothing
Experts and scholars continue to call on China's middle-aged and old people to emancipate their minds, break through the old Chinese traditional costume aesthetic concepts and customs, and age feel the bondage of their clothes, and choose bold colors.
style
In order to show the youthful vitality of the middle-aged and old people, the traditional concepts and customs that have been formed in China for thousands of years can not be reversed overnight. Besides, the yellow skin of the Chinese people is a kind of color that makes clothes difficult to match.
In this regard, China's clothing manufacturers have not yet fully understood.
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