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Textile And Apparel Industry Weekly: China'S Footwear Retail Market, The Three Or Four Line Of Urban Competition

2012/3/30 13:53:00 10

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Market review: the market shock rose in February, the Shanghai Composite Index closed at 2460.69 points, an increase of 0.86%, and Shenzhen Composite Index 10299.94 points, up 1.74%.

The textile and clothing sector is flat, the overall trend is weaker than the market, and the plate index fell 0.05% this week.

Textile plate

Up 0.6%, the clothing sector fell 0.58%.

Among the companies we cover, textile and export manufacturing companies rebound, and rouge A and Dayang creation lead the sector. Smaller but growing Pathfinder and nearly 2% gains have been found.

The overall performance of the home textile plate is weaker, and the number of home textiles and Meng Jie home textiles dropped by more than 5%, or two respectively.

Industry information: (1) Chinese manufacturing industry in February.2012

PMI

For 51%, (2). Competition in the three or four tier cities of China's footwear retail market will become more intense. (3) home textile industry: what to learn from IKEA and ZARA; (4) e-commerce price war is expected to converge to the industry or the whole will be calm; (5).

Taobao statistics: Beijing people love to embroider Shanghai people love big names; company dynamics: (1).

Sino

(002485SZ): the growth rate in the future will be more dependent on the expansion of retail channels (dynamic tracking); (2) 002154SZ: 2011 performance exceeded expectations, followed by steady growth more sustainable (dynamic tracking); (3)

Home textile

(002293SZ): the healthier and more sustainable (dynamic tracking) growth of the initiative adjustment; brand fashion: (1). The expansion of the production line of Vic and Disney's push on children's clothing; investment perspective: looking forward to the whole year of 2012, we still optimistic about the brand clothing plate, mainly recommend seven wolves, nine herdmen, Shanghai Jahwa, Luo Lai home textiles, fuanna, Pathfinder, wedding bird and Langer.

Most of the brand clothing listed companies are expected to earn at least 25% of their profits in 2012, and the annual return on investment is expected to exceed 20%.

For the first quarter of 2012, we expect that the industry's relative market will be difficult to achieve.

After March, the trend of the industry sector largely depends on the results of the 2012 autumn and winter ordering of key Brand Company 3/4.

In the first quarter, apart from recommending all the year round varieties (seven wolves, nine herd kings, Pathfinder, etc.), we also suggested that YOUNGOR (not rating) and Rutai A with limited space in valuation were also recommended.