Squeezing Costs Into Sexy T-Shirts

The significance of cost control to businessmen is no less than the importance of losing weight for women.

Because five thousand years, three hundred and sixty lines, no matter which line of business, in the final analysis, is just a low rise and high process.

So, for

It is precisely because the price difference is different, resulting in the difference between big profits and small profits.

For example, sell one.

Therefore, the profit space of enterprises is composed of many factors. Although the essence is low and high, it must not be simply understood as a simple reduction, otherwise everyone will be the boss.

His uncle, his two brothers are all wood, and the marginal cost of risk cost is cost.

For example, it is widely believed that the huge profits of the pharmaceutical and health care products industry are really a big misunderstanding.

If you don't give money to a doctor, do you not take people to a new Ma Tai? Do you have to go to the bath center to exchange feelings?

Do not give the counter to the drugstore. Your goods are found in the store. Customers ask, salesmen are deaf and dumb. They can not be found without holding a police dog.

In addition to channels and advertising, TV, newspapers and radio stations are asking for price.

One bite, took out the original money, and advertised it, but it was not exposed for three days.

Every one of you is going to look for your fault and play with it. Get ready for silver public relations.

SO, in the face of fierce competition, limited market size.

Bright companies may have long been in debt, and unheard of enterprises may be giants.

Low profile making money and controlling costs are the core competitiveness of many giants.

Another example is that enterprises that are similar to sales of melatonin are, why not earn much more than brain platinum? You go to make an advertising set of thirty million, and others do it as long as ten million.

There are many ways to control costs, some can be compressed, others need to be magnified.

Taking human cost as an example, the sales cost is higher than that of the same industry. On the surface, the local cost is high, but the actual total cost is reduced.

Take advertising cost as an example, how to reduce advertising expenses? There are two ways to reduce advertising costs: first, equal delivery and lower prices.

Two, the same price increase effect.

The first is well understood.

If the annual launch plan is relatively large, and the strategic cooperation with the media, a satisfactory discount is not difficult.

But if the strength is limited, or the market risk is high, and the price is not large enough, how can we lower the price? Under such circumstances, we can take the initiative to find the key customers of the media, and rely on the principle of mutual benefit to rely on cooperation.

If there is no such opportunity, we should look for a few more advertising companies to make enquiries. In many cases, the prices directly quoted by the media are often not as good as the prices of advertising agencies, because they are wrapped in packets.

As for this article, I do not think much about the basic knowledge of the industry.

Next, I want to focus on second articles.

What is the effect of the same price increase? Because there are too many media types, each with its own characteristics. Enumerating it is impossible.

And I'll talk about it with TV commercials.

Lao Su here has a formula for TV advertisements: R= broadcasting frequency * advertising creativity (R indicates advertising effect).

When R is constant, that is to say, advertising effectiveness is basically constant, the amount of input is inversely proportional to advertising creativity.

In a more comprehensible way, the less you put in, the higher the level of creativity required for your advertising.

If there is a dosage of Harbin six, fool's advertisement is no problem.

What is effective creativity? That is to control the attention of the audience accurately and stay where you want them to be concerned, so that they can play the airplane and never play chess.

Using creative tools to sharpen the selling point, and poke a hole in the hearts of the young people, remember you from burning ashes. This undoubtedly requires profound skills.

It is based on the accurate grasp of the market and the synergy of extensive knowledge.

Under the premise of correct strategy and selling point, there are two kinds of TV advertisements which are undoubtedly failed.

One is not creative, the other is creativity.

Without creativity, for example, as long as the condiment ads are necessarily kitchen and housewives, as long as the performance of spring is bound to flourish, like this kind of creativity, it is hard to bear. Who can't imagine? Advertising companies give this kind of creativity, and no one can pick up any flaws. The selling points are also displayed well, and the boss is also satisfied, but after the launch, they are half dead.

Where is the problem? I can't remember! Everyone's advertisements are almost the same. You are also one of the crucian carp in the river. Who can remember?

Creativity is wrong, and it is also easy to make mistakes.

My father and his son went to the circus show, and his son would cheer for the beautiful tiger. Dad watched the animal trainer of the breast fat buttock.

Capturing the psychological and physiological characteristics of the audience and understanding their different interests are the basic lessons before creativity.

Otherwise, the result is that the audience ignores your product, memorize irrelevant things, and even let your opponent have the opportunity to drill.

Just like the advertising of a well-known website's nursery rhymes, the name of the website is prominent enough, but many people still remember the donkey involuntarily, because the city people can only see a small part of the donkey in the middle when they are eating the fire, and have a long time of unfamiliarity and intimacy to the donkey.

Later, there was a sad rush to catch the donkey net.

Well, still selling the right premise, if you did not commit the above two mistakes, OK, the advertising effect is basically guaranteed.

Incidentally, in this era, it is possible to see advertisements that are low to no sale, that is, even the advantages of products can not be found.

It's really a sense of time and space.

In addition to lowering the price of traditional media to the minimum, the efficiency is maximized.

The use of some popular new media is also a shortcut to save investment costs.

A few years ago, Lao Su had invented mistaken marketing when dealing with acne cosmetics for students. What is wrong? It means sending wrong messages.

SMS group is a marketing tool used by many small businesses, mainly used for investment promotion or holiday promotion activities. However, the effect is often general.

But people generally have a curious mentality.

Ling, your acne is so clear that it is not greasy at all.

In the afternoon, I'll bring a bottle for me and help you with the money. "

A short message like this, with thirty words in the area, implies product names, selling points and terminals. It looks like a very common wrong text message. We sent it to the thirty thousand local dynamic zone numbers by SMS group sending, which costs only 3 cents each, and costs nine hundred yuan. It brings in the chain terminal outbursts.

This is cost control.

The advertising cost saved is profit.

Of course, there are many new and effective means of communication.

For example, network communication, micro-blog marketing.

Everyone is doing it, but well done is still a minority.

There are many articles about this kind of experience, but there are a few useful reasons, you know.

The old Soviet Union will continue to discuss this issue in the future articles, the interested friends, please keep the attention.