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Silver Finland: Encountering The Warm Winter Sun -- Avvn China International Fashion Week

2012/3/31 12:19:00 30

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Avvn International Fashion Week Released

In March 30th, the female fashion brand avvn, with a beautiful and beautiful "silver Finland" autumn and winter fashion show, led the spectators away from the urban noise and into the embrace of nature, breathing freely in the fresh air of Finland after the "forest country". This is the first time that the brand has appeared in the Beijing fashion week, attracting the attention of many multimedia representatives. This press conference has the ingenuity of arranging the entire T platform into a huge forest area. The sturdy trunk is interlaced. The beautiful reindeer stroll in the forest. Avvn's new and unique LOGO hangs over the trunk. With silvery white main colors, it will make people feel different when they are exposed to the winter snow after painting the jade. This is exactly the true portrayal of the brand spirit of "countless roads and unique journeys" which avvn has always advocated.

According to the introduction, avvn is the abbreviation of Latin "AVES VINUM NOVUM", which means "flying bird and new wine". The brand advocates a comfortable and relaxed life style. I hope all of you can get the happiness that is lost gradually in the busy city. It takes the "holiday fashion" and "natural slow life" as the keynote, taking the natural wind as the main thread, trying to create a kind of holiday atmosphere to satisfy the consumers' aspirations and longings in the subconscious, so that they can feel the real physical relaxation and spiritual liberation.

This press conference has the ingenuity of arranging the entire T platform into a huge forest area. The sturdy trunk is interlaced. The beautiful reindeer stroll in the forest. Avvn's new and unique LOGO hangs over the trunk. With silvery white main colors, it will make people feel different when they are exposed to the winter snow after painting the jade. This is exactly the true portrayal of the brand spirit of "countless roads and unique journeys" which avvn has always advocated.

The opening of the conference, with the opening of the video playing, the special lighting effect created by the lights is just like a warm sunshine, illuminating the forest in the winter morning, and projecting a long shadow in the white snow through the gaps in the trunk. With the gradual emergence of avvn's LOGO and the opening of wooden doors on the trunk, the models, like the elves of nature, emerged from the "forest hut" and began a unique vacation trip to avvn.

This avvn has released two series of autumn and winter new products: "far" and "near". Through the use of some representative patterns and elements in Finland, with the special printing and embroidery weaving process, the comfortable and relaxed products can be matched with relaxed materials, soft colors and concise tailoring. The "far" series is designed for a long journey of more than a week. The use of outdoor elements perfectly reflects the sense of sports and leisure. The "near" series aims at a short trip similar to the weekend outing, and creates a relaxed and comfortable sense of comfort through the use of nude color natural fabrics.