Focus On Brand Performance Ratio

In order to help enterprises to sort out the future development environment and explore the pformation path of women's clothing enterprises, recently, the famous brand of women's clothing in China recently.

The strategy seminar was held in Shenzhen. The conference focused on the current development of the garment industry, and discussed how to enhance the competitiveness of enterprises in the current low speed growth market environment.

At the meeting, a number of people in the industry said that in the current market environment, enterprises should not only build brands, but also optimize the industrial chain, reduce production costs and enhance the price performance of products, which is also important to enhance the market competitiveness of enterprises.

Ms. Zhang Hui, general manager of Lanzhou state Fang Department store, said that at present, customers are becoming mature and rational, and cost performance has become the key word in market competition. Improving the efficiency of traditional retail areas and enhancing the price performance of commodities are powerful guarantee for market competition.

In view of brand positioning, she suggests that consumers are no longer simply satisfied with the intuitive needs of products, and pay more attention to their psychological appeals and personality demands through clothing. This requires the information conveyed by the brand, the genes and temperament of the brand should be shared with the target consumers.

And Shenyang Zhongxing commercial vice president Qu Dayong believes that product price performance is the key to decide whether the garment enterprises will win in the future.

He said that the current clothing industry from an active to a stable, clothing enterprises from quantity to quality, from extensive to fine pformation, we must enhance the product's performance price ratio.

Yu Guanghua, President of Beijing state Rui commerce, said the current situation

We need multi-dimensional development to give the brand emotion and make the real, good and beautiful brand.

After listening to the guest's speech, Sun Quanliang, general manager of Kaixin Fashion Co., said that Kaixin fashion will be based on man ya, changing the fatigue status of the brand during the stable development period, and further upgrading the brand connotation and added value. It will enhance the product's performance to price ratio while ensuring product quality, creativity and timely, providing consumers with high quality clothing suitable for wear and appropriateness, so as to cope with the fierce market of women's clothing in the future.

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In this regard, man Ya also high-end women's clothing market as an important issue in the next stage of development.

By doing well in the details and design, we also strive to do well in the women's clothing market by exploring the emotional appeal of consumers.

At the same time, in the brand strategy, combined with the development and change of market in recent years, man Ya also began to search for multi dimensional development, and launched the MIGAINO GIRLS for girls in 2015.

MIGAINO GIRLS follows the design concept of MIGAINO, striving to bring fashion elegance to the girl's childhood, providing children with the same fashion and health, elegant and comfortable children's clothing, improving product quality, selecting high quality fabrics and excellent environmental friendly dyestuffs such as cotton, silk and so on, and monitoring production process to ensure the quality of products.

At the same time, it also launched the high-end men's wear brand, together with the two women's wear and children's wear, to comprehensively promote the brand diversification strategy.