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    Experiential Consumption Rises. Guangzhou Commercial Real Estate Gold Content Depends On Coffee Shop "Refill".

    2014/9/28 19:53:00 15

    Experiential ConsumptionGuangzhouCommercial Real Estate

    Judging from the type of tenants who come to consult the shops, there is a large number of business families in the catering business. Just now a new medium-sized cafe has opened.

    And the road construction before the market is different, in the past, the higher renting capacity of apparel retailers, now in the electricity business economy under the containment of fatigue.

      

    Coffee restaurants replace

    Clothing retail store

    Zhongyuan Real estate business district business manager Wu Feng told reporters that before the Tianzhou Hebei tunnel construction, Tianhe East and Hebei have many retail businesses, and because of this section of the road

    Consumer group

    Most of them are white collar customers.

    Consumption power

    Strong, for clothing retailers, there is still a good profit margin.

    But after two years of construction, most of the retailers who have been selling apparel have been withdrawn.

    The reason for the departure is not only the construction of roads, but also the fact that the business of clothing retail entities is not as good as before.

    Coffee shops and restaurants are now the main force to replace such clothing stores.

    Among them, the coffee shop has a strong renting capacity.

    150 thousand shops within /m2 are worth selling.

    Many industry insiders said that the leasing market of the shops along the Tianhe river has not yet been restored to the level before the road repair, but it is expected that there will be a turning point in the second half of the year, which will be reflected in the activity level and the rent level of the lease.

    According to Liu Zhuofeng, director of the overseas Chinese branch, he said that from the perspective of investment in shops, the shops along the Tianhe River have higher investment value, and there are a small number of shops on sale, with an area of about 200 square meters, with a unit price of about 100 thousand yuan /m2.

    Guo Haibo, a senior manager of the Department of commercial shops, pointed out that compared with many business circles in the urban area, the Tianhe northern business circle is a mature business circle. The consumption power of the residents in the plate is relatively high, and it is still a plate with potential for development, because there are not only office buildings in the plate, but also intensive high-end residential areas, providing a continuous source of strength for the business circle.

    According to the current situation of shops in Hebei, the street price of 100 thousand ~15 yuan /m2 is worth the attention of investors.

    Wu Feng, the regional business manager of Zhongyuan Real Estate Industrial and commercial bank, said that the tenants who signed 5~10 about the old age usually agreed with the tenants that the rent in the first 5 years was increased by 5%, and the rent increased by 8%~10% in the next 5 years. If the rent return rate was calculated, the shops in the Tianhe North were generally around 4%.

    Thriving in the cafe upstairs makes more money.

    Liu Zhuofeng, director of the overseas Chinese branch of the Fu Fu real estate company, said that the larger coffee shop in the Tianhe North area is about 300 yuan /m2/ months, and the smaller coffee shop is about 400 yuan /m2/ months, with an area of about 20~50 square meters.

    Businesses like coffee shops are relatively high tenants, because the cost of shops for these businesses is as high as 100 thousand yuan, so the tenancy agreements usually signed with the owners are relatively long, about 5~10 years.

    Therefore, in the location shop, there is a senior coffee shop operator pointed out that if you can find a big shop on the busy street, and the main part of the coffee shop is concentrated on the two or three floor, it will help to control rent cost.

    Like in Tian Hebei, the monthly rent of street shops is basically 400~500 yuan /m2, and the 10 square meter store rent is 5000 yuan.

    However, if selected on the two floor, the monthly rent is only 100 yuan /m2100 square meters of area as long as 10 thousand yuan / month, "equivalent to two times the monthly rent, in return for 10 times the size of the shop."

    Reporters also observed that due to the poor rental situation of the two floor of Tianhe North Street, the vacancy situation is more, and the owners are more favorable in terms of rent.

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