Luxury Brand Prada Intends To Reduce Shop Opening

Recently, the Hongkong Italy luxury group Prada (Prada) released the interim results report as of July 31, 2014, showing that the company's net operating income was 1 billion 751 million euros, an increase of 1.3% over the same period last year, with net profit of 245 million euros, a decline of 21%, and a net profit margin of 14%.

It is understood that this is the next 2-4 months.

After falling 23.8%, Prada's net profit fell again in double digits.

Prada has opened 75 Direct stores in the past 12 months, including 41 Prada brands, Miu Miu29 home and Church 'S5 house.

Industry analysts believe that "

(Prada) the decline in performance is mainly due to the poor management of the leather goods department, which is also a thorny problem that now plagues many luxury brands.

Brand for

Shopping habits and preferences did not make timely adjustments, gradually being away from consumers.

It is sensible for Prada to reduce its shop opening plan. Many brands think that opening stores is one of the effective ways to improve their performance, but it is like Prada.

According to the actual situation of the market and brand, it is a problem that many luxury brands need to think about to make reasonable adjustment of the shop strategy. "

In the face of a sharp decline in performance, Prada Donatello group CEO Donatello Galli announced that the number of new stores planned to be opened will be reduced from 80 to 65.

At the same time, he said he hoped to raise the gross profit margin of Prada throughout the year by cutting costs and adjusting the structure.

Related links:

Near the "eleven" national day, the major department stores before and after the launch of various large party activities to attract consumers.

Reporters saw cartoon characters "cat and mouse TOM&JERRY" came to Hisense square, this is the first time the classic cartoon characters came to Tianjin.

It is understood that here children go through cheese house and play golf together with JERRY; play in the enlarged JERRY family; graffiti for TOM with their partners; throw cheese and hamsters in Party houses.

In Hisense square, children can see TOM&JERRY at any time.

At the same time, the new Yansha orlies of the airport economic zone will also hold an anniversary party during the "eleven" period.

The responsible person said that as Tianjin's super large discount Center for new products, the new Yansha outlets has brought together more than 300 brand shops, more than 500 international first-line and internationally renowned brands.

During this year's "eleven" period, ARMANI, CANALI, CERRUTI 1881, AIGNER, Philo, SWAROVSKI, COACH, ECCO, Qi Le and many other well-known international brands will launch an unprecedented ultra low discount.

In addition, there will be 200 luxury brands jointly launched by Florence town in Wuqing district.

In addition, the three phase of the grand opening of the "Florence town - Beijing and Tianjin famous outlets" will gather more brands, and the new business area of 6700 square meters, which includes Brioni, Longchamp, Marni, MCM, Mulberry, Valentino and other 33 stores, making the total number of town brands more than 200, of which Longchamp and Mulberry are the exclusive domestic ole store.