Chongqing Department Store'S E-Commerce Platform On-Line Involving Cross-Border Electricity Providers

Chongqing business group's electronic business platform "century purchase" was formally launched on Thursday.

In the 21st century, it has been purchased by Agel Ecommerce Ltd of Chongqing business office, the official online shopping website of Chongqing new century department store, Chongqing general merchandise store and electrical appliance company. It is the first batch of pilot enterprises in the national cross-border electricity supplier mode.

The range of distribution is in the territory of China, except for Hong Kong, Macao and Taiwan, and Tibet, Xinjiang, Qinghai, Ningxia, Inner Mongolia and Hainan five provinces, and the delivery area of goods to pay business is Chongqing City area.

Moreover, the delivery time in the Chongqing area is 1-2 working days.

The "century purchase" official website shows that the century purchase is based on Chongqing, and the whole world will rely on the Chongqing free trade area.

And enjoy the famous brand products from all over the world in a shorter time.

A few days ago

On the platform of investor relations interaction, ask, "is it a major shareholder or a controlling shareholder of a listed company?"

In response, Chongqing department store (600729.SH) replied that the company expects to issue a notice in October.

Statistics show that after the Chongqing department store set up subsidiaries in Hongkong at the end of July to carry out cross-border business, it also plans to set up a "Century Shopping" experience store in Chengdu bonded port display and trading center in October.

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Many traditional businesses are now setting foot in O2O and have great hopes for O2O.

But it is not enough to have ideas and expectations. In pition, O2O needs to understand it in essence and recognize it.

Therefore, enterprises need to clarify a few points:

First, WeChat is not a marketing platform.

Many enterprises will be admitted to WeChat as a field marketing, which is not correct.

The emergence of social platform is to maintain the relationship between people, but when the relationship is mixed with too many interests, feelings will become less pure.

The users in the platform are faced with overwhelming marketing information every day, and can only turn to other platforms because of boredom.

Micro-blog is such an example.

The second point is that O2O is the connection between enterprises and consumers.

O2O is essentially the acquisition, classification and application of consumer data, not to develop new areas, but to stimulate existing ones.

By guiding consumers, the consumers can be maximized to interact with each other and interact with each other to enhance the consumer's sense of experience, so as to enhance the brand loyalty of consumers, push consumer spending with targeted news push, and increase profits for enterprises.

Third, pformation O2O is a big move.

The pformation of O2O is not simply a WeChat account and opening a shop.

The real O2O is to integrate various links such as samples, stores, shop assistants, dispatch lists, etc., and link them with WeChat, so it needs systematic collection and application.

Therefore, enterprises need to change and adjust their organizational structure and workflow, which is also a difficulty for many enterprises in the pformation of O2O.

For example, in the good shop case, the original company structure is not applicable to the O2O mechanism. The online and offline businesses have been fragmented, and member points and discount activities are separate two lines, and resources are not shared.

Therefore, the good shop has made many adjustments to it, set up the online and offline coordination part on the organizational structure, and opened up the membership scoring system under the online and offline workflow, and unified export to the outside world, thus forming a closed loop and successfully completing the pformation.