2014 China North Apparel Procurement Festival Opens
On the morning of September 28th, "dancing North style fashion - building a brand dream" - the 2014 China (Xi Liu) northern dress procurement festival opening ceremony was held in Haicheng clothing city, Haicheng, Liaoning.
This procurement Festival is organized by the Circulation Association of China Textile Industry Federation, the Liaoning Provincial Service Industry Committee, the Liaoning clothing association, the Anshan Municipal People's government, the Anshan service industry committee, the Haicheng Municipal People's government and the Liaoning Haicheng Economic Development Zone Management Committee.
The procurement Festival breaks through the traditional form, through the development of China's apparel growth brand exhibition, clothing dealers.
Purchase
A series of practical activities such as trade and trade conference, China Men's wear design exchange conference, North dress men's wear brand planning special training, etc., have injected new trends and new thoughts into fashion festival.
With the aim of promoting the brand image building and expanding the sales channels of the West Liu brand, promoting the integration of resources and optimizing and upgrading the industry, we will comprehensively promote the development of textile, clothing and trade circulation industry in Northeast China.
Through this multi-level and multi-channel innovation mode, we should promote and strengthen "
Northern dress
The publicity and creation of brand image in this area.
So as to guide the market and enterprises to pform into brand, high-end, and pluralistic direction, and enhance the influence and appeal of the "North dress" industry.
As a well-known clothing industry cluster and trade circulation center, the West Liu people have been trying to make the market of the West willow a "root" market and influential industrial cluster.
In recent years, with the support of the State Industry Association, the Liaoning provincial Party committee, the provincial government, the Anshan municipal Party committee, the municipal government and the Haicheng municipal Party committee and the municipal government, Haicheng has made great efforts to cultivate the regional brand of "North style dress" based on the advantages of location pportation, trade and logistics and supporting industries, and continuously strengthened the economic and trade cooperation and channel expansion with related markets. Merchants have introduced a large number of specialized market clusters such as the West willow China Commercial City, the West Liu China World Trade Center Leather City, Haicheng Yiwu China Commodity City, and China sporting goods Expo City.
Xi Liu's efforts not only received high attention and support from the industry, but also gained glory and joy.
At the opening ceremony of this procurement Festival, Liu Liu was awarded the title of "Northeast China garment sourcing base" by the Circulation Association of China Textile Industry Federation, which is of milestone significance for the growing and branding of the garment industry in the West.
This will encourage the West willow to make greater efforts to constantly improve the market's soft and hard environment, improve the market service system, and speed up the cultivation of more excellent West willows.
brand
In order to achieve the ambitious goal of creating the northern costume capital and the famous city of Commerce and trade in China, we must work hard to create a more efficient professional market circulation platform.
The prosperity of the industry is inseparable from the strength of the collective. In order to speed up the brand marketing, brand fashion, marketing exhibition and trade internationalization of the market, the Haicheng Economic Development Zone has vigorously supported the brand of the West Liu and the entrepreneur team under the banner of "North dress", which has led more real estate enterprises to greater glory through famous brand names and famous brand towns.
Since the beginning of this year, it has adopted the methods of self recommendation, industry association selection, Western Ryu Jin government and market management committee, and has been evaluated in the Xi Liu market to produce the top 50 outstanding brands of China (Xi Liu) in the 2014-2015 year.
At the opening ceremony of the procurement Festival, leaders at all levels awarded the 50 strong companies at the scene.
Among them, China's clothing growth brand Saint Lan Xiang, Bao Qiwei, dragon Gore, persid, mondin Qi, Bai Xian prince, Lan Jie, Gu Chi Qi, Bao polar bird, magic power and other 10 enterprises also won this award.
Building dream brand heart -- "North faction dress" LOGO shining release
In recent years, Liaoning Sai Liu garment city has been expanding its business projects and upgrading its commodity grades. Relying on the advantages of market logistics and supporting industries in surrounding areas, it has stepped up its efforts in marketing and promotion, from the north to the north, and to the north, and then to the Silk Road and the West Liu station. A series of market restores have promoted the cooperation between the regional markets, and promoted the industrial status of the city.
Some people say that "North style dress" is calm and restrained. Some people think it is fashionable and diverse. Some people say that bold and unadorned simplicity is the true portrayal of the "northern dress". Perhaps, in the hearts of everyone who loves the "northern Costume", he has painted the brand image of "North style dress".
In order to be able to "North dress" to a broader world stage, in the 2014 China (Xi Liu) north dress procurement festival opening ceremony, "North pie dress" finally has its own image LOGO.
The launching ceremony of LOGO was launched jointly by the founder of Bai Xian, San Lan Xiang, Bao Qi Wei, Lan Jie and long Gore.
They are both the representatives of the "northern costume people" and the pioneers of the "northern dress" brand.
The "northern pie" LOGO was sparkling at the start of the five representatives.
Colorful colors, representing the colorful and colorful fashion business of the West willow, and the dress language of northern style dress full of passion, bold and vigorous, simple atmosphere; LOGO as a whole, the pformation of the word "Xi", meaning the "North style dress" originated from the West Liu, and based on the West willow; the dynamic ten feet, like the streamline design of the warp and weft shuttles, is like expressing the inner pursuit of the Northern Style Dress forever and continuously.
The release of the "North style dress" LOGO, let the West Liu clothing more closely unite under the banner of "northern pie dress", build a brand dream.
Help brand dream achieve new strategic cooperation intention
Under the background of global economic integration and diversified business and trade formats, it is difficult for the professional market to continue to develop and thrive.
The all-round opening up, strengthening regional economic and trade cooperation, and promoting the coordinated development of "wholesale and retail, entity and network" have become an important measure to promote industrial pformation and upgrading.
At the opening ceremony, 6 units, including the West Liu clothing market and the China Textile Federation circulation branch, the Chinese department store business association, the Changshu clothing City Management Committee of Jiangsu, the Beijing Dahongmen clothing trade group, Dandong new Liu clothing city, Jiangxi Jiujiang Shang Mei commercial square, reached a strategic consensus on the innovation market cooperation, and held the signing ceremony of the strategic cooperation agreement.
We hope that through the cooperation of brand output and resource sharing, we can enhance the industrial influence of docking and expansion of the market channel and get through the circulation platform of Chinese clothing brand.
In order to further deepen the cooperative relationship between the market and form a synchronous operation of resource sharing, information sharing and production and marketing, the West willow market has also reached a strategic cooperation agreement with 10 key professional markets from the northeast and northwest regions, such as the Western clothing wholesale market, Shanxi Linfen Jinyue City, Sanjiang Wenzhou wholesale city and so on, with the 10 markets as the "North clothing exhibition trade cooperation base", giving priority to the promotion of the North style clothing entry, giving priority to selecting agents in these distribution markets, and distributing the market to provide better services for the northern clothing brands; and making interaction between the two places to create a strong and brand specialized market.
This procurement Festival is a panoramic display of the new construction of the professional market in the West willow. It is also an important measure for the cooperation between the upper and lower reaches of the West willow and the promotion of the industry.
The excellent brand of the North style clothing is jointly demonstrated with the national excellent clothing brand, and trade cooperation, agent alliance, order cooperation, product ordering and other aspects of cooperation are discussed.
Not only will Fuxi Liu's brand and product resources, but also for more brand enterprises to expand the northern market, build an efficient docking platform, for the "North pie dress" tomorrow to inject new brand vitality.
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