Shopping Guide How To Convert Small Bills Into Large Ones

Here world Clothing and shoes Xiaobian network to introduce to you is how to guide small bills into large single?

In the case of fewer and fewer customers in the clothing store, we want to improve sales performance or go out to find customers actively, or we must firmly grasp every customer who enters the shop to promote the transaction, and at the same time, try to increase the amount of each order, so as to maximize the sale value of each customer. However, there are always some excellent shopping guides that can produce envy every month. What are the skills and methods that they can convert small bills into large ones?

We specially consulted 37 Love senior marketing experts in this area for your reference.

First, group buying and selling.

Faced with many hesitant customers, shopping guides can encourage them to participate in group buying activities, so that they can not only lock potential customers, but also purchase more than one customer, though the amount is reduced compared to each customer, but the total sales volume of stores is increased. Since it is a means of sales, there is no need to reach a certain number of restrictions to buy group buying. Many sales people in the clothing industry often encourage customers to fight lists, which is a form of small and micro group buying.

Two, carry out promotional activities for high-end products.

Everyone knows that "one price per cent," the reason is that no customers do not like high-end products, like better product quality, but look at the price of high-end products, many people are cling to their pockets. In the process of selling stores, we should try to get customers to buy more expensive products and carry out promotional activities for high-end products. A hotel group has launched such a member service. When you get a certain amount of money in his economic chain hotel, he gives you an experience room of his own five star hotel, so as to enhance customer's chances of staying in five star hotels through customer experience.

　 Three. Improve sales ability of salesmen.

The conversion of small bills into large orders requires higher salesmen's ability. This requires salesmen to be more demanding of themselves, be good at summarizing deficiencies in sales, and find opportunities and ways to sell more. We know that people have the habit of "avoiding disadvantages" when doing things. If we want to sell large bills, we must try to "increase the pain of customers" and "stimulate the urgency of customer purchases".

Four, encourage customers to buy one-stop shopping.

For example, when I went to buy clothes, my coat looked at a brand, but the bottom coat did not look at it, and I saw another product, because the bottom coat was really pleasing, and there were details in comfort. But the first brand's shopping guide was gone. She had to let me buy them together in my family, and told me a lot of truth. The final result was that the bottom coat gave me a special price of 49 yuan, so she bought it at her home. If you want to buy a one-stop shopping, you can take some product matching packages.

Five, use Gift Displacing special offers

A special price is a sharp sword for sales promotion. Good special information will make customers feel that all products in your house are cheaper than their competitors, but if customers really buy special products, they will definitely reduce the amount of orders. Therefore, the suggestion we can offer is that we can not use specials without special price, and we must not make special offers until we have to. Buying a gift is a good activity. The key is that the choice of gifts should be attractive. It can attract customers to the shops. KFC likes to send small bears, and one is a set of several. Every time they come to their home to buy, they get one until they gather together, so the gifts are not only to win the game, but also to send stories and emotions.

Six. Make up the order (related sales).

They went to a fast food restaurant to eat. Price It's 14 yuan. When the clerk pays, the clerk says, "Sir, I charge you 15 yuan to get you one yuan, or you take a pack of napkins or take a piece of gum. Anyway, it's not convenient for you to get your change, and you need it either for paper towels or gum." Therefore, when we make up the order, a small item can increase the amount of our order and increase the convenience of our customers.