The Opening Of The National Day Crazy Supermarket Promotion Mode

In the past two days, the customers will find that the snack snacks are placed on the conspicuous passageway, and the colourful outer packaging will be put on the red price markup tag. Let's take a look at the large promotional poster hanging in the store. Besides the regular promotional activities such as sending and selling, the recharge ratio of the recharge card has increased to 20%. Even the joint brand of the business has to draw the lottery for 2 years.

　 Set a feast for eating goods.

Miss Kim is leaving for Tibet on Saturday. She has no time to prepare her luggage in advance. She is worried. After work last night, she rushed into the supermarket to see it, and immediately felt relieved that everything needed for the trip could be bought all at once, and she could still enjoy the sales promotion.

Reporters at Huarun Wanjia Pudian see that travel suitcases, folding seats, tents, backpacks and other travel suits have been included in the promotion list, outdoor barbecues are also promoting sales. "Autumn is crisp, and it's the seven day holiday of national day. Many families will choose to go out for a trip or to have a barbecue in the suburbs." Huarun Wanjia Hangzhou area responsible person laughs, the national day long vacation wants to come a walk to travel is actually not so easy. Many people are busy with work before leaving the office, the goods are tight and heavy, so the supermarket also intends to provide a one-stop shopping experience for the temporary customers.

Besides the equipment, the "food" in the bag is also placed in an important position. Joy, Jia Hao, rice old man, ancestral name bean curd, Dove, Oreo, Hershey, Hua Weiheng and other popular brand food, recently in many supermarkets, there are "second 50 percent off" activities.

Taking into account the long holidays, visiting relatives and friends or visiting tourists from other places, some hand written letters on behalf of Hangzhou will be needed. The Century Lianhua has launched a campaign to buy Lianhua's own brand (Jiahui, BL, LH) Hangzhou pastry, lotus root starch and hickory products and other special local products with a total profit of 35 yuan or 5 yuan.

and CR Vanguard Will come from Guangdong The local snacks in Guangxi, Zhejiang, Sichuan, Taiwan and northwest and Northeast China are sold centrally, even if they do not go far. Reporters also accidentally discovered Xi'an beef / mutton steamed bun, Wuhan hot dry noodles and other high priced snacks in the hearts of goods, but they are semi-finished products, need to buy home for processing. "These two products are not sold at ordinary times. Only the national day carries out short-term special promotions. If the market repercussions are good, they may consider formally introducing them to stores." Huarun Wanjia explained.

　　 Promotion The intensity is not ordinary.

"When a holiday occurs, customers' desire to purchase in a relaxed state will be greatly stimulated, and the unit price of customers will also increase considerably." A supermarket official told reporters that at this time the promotion of business will also be enhanced accordingly.

During the five days from September 29th to October 3rd, the Century Lianhua fair sent 50 thousand Limited shopping coupons, but only if the official WeChat / Alipay service windows micro card members recharged the stored value card for 500 yuan, they could get 2 50 yuan supermarket coupons. The total value was 100 yuan, equivalent to a 20% return, but each microcard member had only one chance to return.

In addition, women's skin care products were reduced by 100 yuan to 20 yuan, while household appliances also had a discount of 500 yuan or 50 yuan or 1000 yuan.

In recent days, WAL-MART has also been able to catch up with the latest sales promotion. By the end of the month, the 62 UnionPay cards that had been fired at the end of the month will be reduced by 62 yuan at 300 yuan, while the new edition of the UnionPay IC card will be increased to 88 yuan.

Yesterday, Huarun's 10000 customers purchased P & G's full price products of 88 yuan, and they could participate in the raffle. The highest award was the 2 year usufruct of Dongfeng Peugeot 301 car, and other color TV, iPad, high-grade and so on.

　　 Sprint before performance examination

There will be less than 100 days left in 2014 when the calendar is turned over, and retailers will face the final exam of the end of the year. "National day and Christmas to new year's day, is the last two sales peak, businesses have to pay attention to." A retail watchdog believes that both businesses and manufacturers are promoting bloodletting sales in order to seize the opportunity to improve their sales performance throughout the year, while November is the peak season for business promotion in e-commerce industry, forcing retailers to pay special attention to "silver October".

Since 2010, the domestic retail chain industry has seen a continuous decline in sales growth. From the semi annual report of the listed retail companies released this year, it can be found that the situation is not optimistic. In the first half of this year, bu Meng lotus realized a turnover of 5 billion 507 million, a slight increase of 1.8% over the same period last year, but net profit was a loss of 38 million 987 thousand. This is the loss of 392 million in the 2012 and 96 million 800 thousand in 2013. The net profit in the first half of the year decreased 9.8% to 307 million, and the net profit margin was about 2.9%.