Kai Po Department Store In Lufeng Donghai Store Opens A One-Stop Shopping Center.

Lufeng Donghai store, the year old treasure store, opened in Donghai Town, Lufeng County, which is the fourth shopping mall in the Shanwei area.

So far, the year old department store has opened a comprehensive "one stop" shopping center in Luhe, Haifeng, Xingning and Lufeng. The layout of the year old department store in Guangdong Shanwei area is basically completed.

Lufeng Donghai store is located in the most prosperous business district of Donghai town center, Lufeng, with a business area of 26 thousand square meters. The convenience, comfort and matching degree of perfection are among the top of the list.

According to Sui Bao,

Fashion collection

Supermarkets, special restaurants, children's amusement parks, high-end theaters, entertainment and other functions in one of the more than 80.

It includes famous brands such as BELLE, G2000, piglet, Zhou Liufu and so on.

At the same time, it is equipped with a digital experience shop, a large parent-child interactive children's park with an area of nearly 2000 square meters, a cartoon city of the Trojan horse, a special restaurant for Guangdong cuisine, a Donghai Pavilion, a Yue Chuan Southeast Asian cuisine, a cinemas International Movie City, and KTV entertainment and leisure experience zones.

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Recently, WeChat friends circle will often find that the group photo with the theme of shopping mall is becoming popular.

From a commercial point of view, from the early days of A's dream exhibition, the teddy bear exhibition of Joy City, the HelloKitty exhibition of the global port, the 80 "light kings" of Jingan home center, and the 1000 pandas from the global financial center, "theme experience" is becoming an important means for shopping centers to jump out of homogenization, attract tourists, enhance customer memory and guide customers to consume.

In the current trend of commercial real estate, shopping centers everywhere, the trend of homogenization is becoming more and more serious. A self consistent and distinctive positioning can give a shopping center the ability to jump out of homogenization competition.

Previously, Ying Shi Group Research Center in the four quarter of 2013, targeted at ten key cities in the country benchmarking project marketing characteristics were studied.

Research shows that shopping center promotion activities mainly include five themes: theme experience, discount promotion, network interaction, member acknowledges and exhibitions.

Among them, with the current shopping center experience trend to adapt, benchmarking project activity type "theme experience" for the first choice, a ratio of 59.4%.

In the thematic experience, performance experience, scene experience, party experience and theme exhibition are usually adopted.

For example, the happy life of pig Xiao hum, launched in October last year in Chaoyang City, Beijing, is a typical form of "farm scene experience", which can effectively attract the "family type customer group" that is in line with its own position. The "Snoopy peanuts comics 65th anniversary change, change, Art Exhibition" is displayed in the form of animation theme exhibition in Shanghai, which is exhibited by I-APM in Shanghai. In September 19th and October 19th, Shanghai jiaxinghui invited Chinese dance master Gao Guangjian to perform an experimental drama "Nightingale" in court square.

Of course, these types of experience will also run through the comprehensive application of all kinds of experience links, such as band performance, music appreciation, etc.

"The choice of promotion activities is closely related to the theme and Theme Evolution of shopping centers," said Ms Zhang Ping, general manager of Ying Shi Group Research Center and spokesman of the Royal chartered surveyors society in China.

The theme of experiential theme is becoming more and more important. The selection of promotional activities will continue to focus on the use of theme experience this year.

At the same time, with the development of mobile Internet, shopping centers pay more and more attention to the application of network channels, and the situation of "network interaction" will be adopted by more shopping centers.