Transformation Of Clothing And Luggage Industry In Pinghu

How to "sing the opera" after the "cultural platform"? For Pinghu, in addition to the drama investment negotiations, we also hope to promote the special industries, such as clothing, bags and so on, through the watermelon Lantern Festival to the whole country and even the whole world.

　　 Garment transformation has not yet been successful.

Pinghu is the first largest county (city) of garment export in China. After more than 30 years of industrial development, it has formed the scale of more than 2000 garment enterprises and about one hundred thousand industrial workers in the whole city. The annual output of garments is 300 million and the annual output value is as high as about 10000000000 yuan.

More than 100 world-famous brands including Nike, Dizon and ARMANI have established long-term cooperative relations with Pinghu.

Pinghu has the honorary title of China's export garment manufacturing city, the world brand garment processing base, China's transnational garment procurement industry base, the largest foreign trade clothing production base in the country, and the first batch of China's textile enterprises social responsibility pilot area.

However, in promoting domestic sales and pushing brands, Pinghu is lagging behind its neighbor Haining. Pinghu clothing is not as big as Haining leather, it is bigger and stronger with the help of Haining leather city transformation.

To this end, Pinghu introduced the Pinghu Garment City Project in China to the media at the watermelon Lantern Festival in 2010. The reporter witnessed the foundation of the garment city project. Unfortunately, this attempt to create a clothing city similar to the leather city of Haining is not as smooth as expected. Today, the clothing city has been built and can be seen in the market. It is not like a clothing professional market, but more like a city complex.

With the transformation of clothing city, it seems that the road is slim. However, Pinghu did not give up its efforts. In 2013, it was also on the watermelon Lantern Festival. Pinghu put forward the concept of "China garment exposition" and pushed forward the "China Pinghu fashion design competition", hoping to set up a platform for cooperation and exchange, stimulate the enthusiasm of the clothing enterprise innovation, and enhance the design ability and brand.

This year there is also a costume design competition. The finals are on the stage of the watermelon Lantern Festival opening ceremony. 37 design works are on the scene, 27 of which are from Pinghu local enterprises. However, the national design competition, finalists 70% from the mainland, it is difficult to tell whether the design contest can promote the transformation of clothing in Pinghu.

　　 Can the luggage city really "pack" the world?

Luggage industry is Pinghu One of the three traditional pillar industries has formed a relatively perfect industrial chain of luggage manufacturing, fabric, tie rod, thread making, ribbon weaving, steel frame and printing. At present, there are more than 1000 supporting manufacturers and luggage sales enterprises, with an annual output value of more than 6 billion yuan. Pinghu is one of China's three largest production bases for luggage and bags, or the capital of travel bags.

with Foreign trade order Pinghu's luggage mainly depends on the extensive development mode of OEM. Although Pinghu's rookie group, Ai Wei, Ginza and other luggage enterprises have been actively creating brands in recent years, they have been expanding the brand domestic sales channels through stores, mobile e-commerce and other platforms. But overall, the R & D and brand promotion capabilities of Pinghu bags are not strong enough.

To this end, as an important platform to promote the overall transformation of luggage and bags in Pinghu, Pinghu international luggage city was officially opened in June 2011, and has also become a key recommendation for watermelon festival. This year is no exception. The city of luggage and luggage has not yet been delivered, and a small scale luggage Expo has been held on the square.

　　 International luggage City Will it become the second Pinghu clothing city? Everything seems to be unknown now.

However, Shi Jihong, chairman of the investment group, is full of confidence. "International luggage city" is a trading platform for all industrial chains of bags. It is a new type of trading market. Our customers are different from the leather city of Haining. We have to face buyers from East China and even the whole country instead of scattered consumers.

Shi Jihong hopes to use the international luggage city to create "leather in Haining, bags and bags in Pinghu" goal, built in the year after the transaction volume of more than 10 billion.

In Jiaxing, the most worrying thing is that the professional market does not pay much attention to the late management, so there are many specialized markets that are closed, such as the fastener city of sea salt, the shoe leather city of Tongxiang and so on. However, Shi Ji Hung stressed that the international luggage city is not a commercial real estate, but also a platform for the luggage industry. Why should he build an international luggage city? He said he saw the soft rib of the development of luggage in Pinghu: homogenization existed in the industry, and the reasons for homogenization were closely related to the lack of raw materials market for producing other types of bags in Pinghu.