Domestic And Foreign Double Standard Quality And Safety Is The Key.

Zhu Qinghua, a researcher at CIC's light industry, said that the reasons for similar low-level mistakes can be attributed to two levels: due to the use of subcontract production, the supervision and management system of some big brands is not strict; there are loopholes in relevant laws and regulations, and there is no way to monitor and cover products in the market.

Xu Jing, Deputy Secretary General of the China International Trade Association of the Ministry of Commerce and director of the international brand management center, believes that the main reasons for the problems are the well-known brands, especially the well-known brands abroad, which are implemented outside China and China.

Market related standards and standards of internal control quality make them adopt different ways of dealing with the Chinese market.

A garment industry insider who did not want to be named has the same opinion with Xu Jing.

There is a secret which is not a secret in big brand clothing sold in China, that is, "watching the dishes".

"The illusion of a famous brand is also one aspect."

Xu Jing said that for many years, the production and sale of famous brands, especially foreign brands in the Chinese market, did not worry about sales, which made the brand form a thinking inertia. No matter what products they produced, Chinese consumers would pay the bills, and the following problems were ignored.

Once appear

It will have a malignant effect on the brand image.

Although many famous fast fashion brands such as h&m and Zara have been exposed to quality problems, their brand influence is still strong.

Some famous brands with high location and higher price will have quality problems, which will cause a lot of shock.

"Can't a big deal be believed?" a consumer asked this question in Xidan Jun Tai Department store, Beijing.

stay

Xu Ning, who is not clear and unable to judge, believes that the intervention of the third party institutions is necessary.

"Through the promotion of procurement standards, to help consumers understand.

Product quality involves a wide range, from fabric to processing and then to the factory, consumers can not clearly distinguish, third party guidance is very important.

Xu Ning said.

At present, the relevant research centers and functional departments have begun to formulate relevant standards, guiding consumers from the perspective of the third party, thereby leading producers to pay more attention to quality.

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This year, the domestic garment industry climate index has declined, and demand is lower than expected.

Data show that in the first quarter, the prosperity index of China's clothing industry was 97, down 0.4 from the fourth quarter of last year.

Garment production in the first quarter was 6 billion 900 million, down 3.8% year-on-year.

According to the statistics of the China National Business Information Center, in 1-6 months, the volume of retail sales of all kinds of clothing in 100 major large-scale retail enterprises decreased by 1.8% compared to the same period last year, and the growth rate was 6.1 percentage points lower than that in the same period last year.

In June, the retail sales of all kinds of clothing decreased by 1.6% compared with the same period last year, the decline narrowed by 0.4 percentage points from last month, but significantly lower than the 14.2% growth rate in the same period last year.

The market is always changing. The recession of the domestic garment industry has brought opportunities to the international fast fashion brands. They are expanding rapidly in the Chinese market.

According to incomplete statistics, in 2013, 82 new stores were opened in UNIQLO, with 62 stores and 176 stores; h&m opened 28 stores and 71 stores; gap opened 18 stores and 137 stores; Muji opened new stores with 42 stores, and the total number of stores was 100; C &a opened new stores, 9 stores, and the total number of stores was 100; the total number of new stores opened by u&r was h&m, and the total number of stores was Zara.

Last year alone, the international fast fashion clothing brand opened nearly 1000 stores in China.