The Local Garment Industry Is In Pition.

Guangdong, as a major economic province, has always been the benchmark for the development of China's garment industry.

In the past 30 years, Guangdong has cultivated a number of garment industry clusters, including Humen garments, Shenzhen women's wear, Shanwei suits, Puning wear shirts, Zhongshan Shaxi casual wear, Shunde Junan denim, Chaozhou wedding dresses, nun Tun, denim jeans, Nanhai Yanbu underwear, sweater, Xinhui knitting and other garment industrial clusters.

In the first half of this year, although the export growth of foreign trade continues to remain low, the sales revenue of Guangdong clothing industry and the profit margin of the enterprise still increase to a certain extent.

In 1-5 months, 2929 clothing enterprises above Designated Size in Guangdong province achieved a total sales income of 122 billion 186 million yuan, an increase of 8.04% over the same period last year, and realized a total profit of 5 billion 502 million yuan, an increase of 21.23% over the same period last year.

"Today's market competition is not only reflected in price competition and product competition, but also in brand competition and business mode competition.

To compete with international fast fashion brands, local brands should pay more attention to product innovation, technological innovation and channel innovation.

Bu Xiaoqiang, vice president of Guangdong apparel and apparel industry association, said.

Bu Xiaoqiang believes that the local brand clothing enterprises have recognized the importance of innovation, no fashion design, fast shipping and more sinks channels, it is difficult to compete with the international clothing brands in the domestic market.

Take YISHION clothing, the brand of China's ten largest casual wear brand as an example.

In order to adapt to the market changes and consumer demand, YISHION has carried out a comprehensive pformation and upgrading in recent years in the aspects of design and research, equipment pformation, product quality and testing, and launched a market competition with domestic and international casual wear brands through differentiated competitive strategies.

At present, YISHION can design nearly 20000 new models every year, and each quarter can design more than 5000 new models. Every day, there will be ten new models coming out.

To be honest is to follow various styles and follow closely.

The brand image can remain invincible in the fierce market competition.

For the present

In the competitive situation, Gao Xiaoshi, a senior industry researcher at prospect network, points out that the advantage of local leisure clothing brand enterprises is to know more about the needs of local consumers, more familiar with the operation mode of the local commercial environment, a richer channel base and a broader mass base, especially the 234 line cities. The above advantages are more prominent; of course, there is still a big gap between local enterprises in terms of overall brand operation, retail management capability, supply chain efficiency and resource integration capability.

Gao Xiaoshi believes that the future

The local enterprises that the industry may win may come mainly from two aspects: first, product positioning, target group positioning or channel positioning and the full differentiation of international brands; two, there are already good brand, channel foundation and management system, and conform to the competition of the industry, and actively seek new and changing companies.