Interpretation Of The New Trend Of China'S Garment Industry
stay
modern
In life, clothing is no longer just a tool for covering the body, but more for dressing itself and enriching life.
From this point of view, clothing has risen from material culture to spiritual culture. In a sense, it will play an important role in promoting the development of garment industry.
People's life is inseparable from "clothing, food, shelter and travel", especially the "clothes" among them is more important.
In modern life, clothing is no longer only a tool to cover the body, but more for disguise and enrich the life.
From this point of view, clothing has risen from material culture to spiritual culture. In a sense, it will play an important role in promoting the development of garment industry.
The development of China's garment industry not only meets the growing needs of the people, but also contributes greatly to the development of the national economy.
Rui Xin has made an exclusive analysis of the development trend of China's garment industry.
Last year, the clothing industry in China was especially popular. With the help of Madam Li's style in the whole world, the Chinese clothing brand was first published around the world, and it has been well received.
At present, the development of China's garment industry has two trends: Fashion popularization and brand effect.
fashion
Universal
With the continuous improvement of residents' income level and the change of consumption concept, fashion clothing is gradually understood and loved by the public. Popular fashion has gradually become one of the mainstream trends in the apparel industry.
The so-called popular fashion is to provide clothing for the mass consumer groups at a relatively favorable price to keep up with the fashion trend and meet the needs of the market.
At present, it can be called the fashion of the public. It embodies three characteristics: top-level design, practical material and fair price.
Of course, with the influence of the trend of the times, traditional suits, business casual clothes and so on are also gradually becoming fashionable.
pay attention to
brand effect
Many garment enterprises in China have gone through the two stages of manufacturer brand and product brand, and are gradually developing to the stage of commercial brand development, such as the famous clothing brands such as the United States and the seven wolves.
Many enterprises, through their own input and control of retail terminals and accumulated rich retail management experience, gradually formed a professional brand retail enterprises.
Consumers' awareness and pursuit of brand is becoming more and more mature and rational. This also urges the domestic garment enterprises to pay more attention to brand effect in the process of development.
Experts pointed out that in addition to the above development trend, more and more clothing enterprises began to start from marketing promotion, using new and innovative marketing methods to attract consumers and seize market share.
In the future, the garment industry in China will keep up with the trend of the times and innovate constantly to bring more perfect life experience to consumers.
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