Nanchang City Branch 100 Million Yuan "Reciprocal Loan" Credit Helps Textile And Garment Industry Small And Micro Enterprise Development

In September 13th,

The branch successfully signed a reciprocal loan cooperation project with Qingshan Lake textile and Garment Association of Nanchang.

The "reciprocal loan" project is made up of 15 or more small and micro enterprises (main) groups in the Qingshan Lake textile and clothing trade association. By paying a certain proportion of margin and entrusted by specialized management organizations, the Nanchang branch extends loans to eligible funds to pay members through magnification, so as to provide enterprises with financial support for production and operation.

In addition to fund guarantee, "mutual loan" does not need to provide any other collateral. It is a financial product tailored for small and medium-sized enterprises to help them to warm up. It breaks the situation that small and micro businesses have less collateral for loans, guarantee difficulties and loans.

In order to actively support the development and growth of small and micro enterprises in the textile and garment industry of Qingshan Lake area, Nanchang branch actively applied to the total behavior of the project for up to 100 million yuan in total credit, including a single loan ceiling of 5 million yuan, and it is expected to support the number of small and micro enterprises up to 200.

In September 25th, the Nanchang Branch issued the first batch of 36 million 100 thousand yuan "reciprocal loan" to Qingshan Lake textile and clothing industry chamber of Commerce, and solved the financing problem for 15 textile and clothing small and micro business owners.

People's life is inseparable from "clothing, food, shelter and travel", especially the "clothes" among them is more important.

In modern life, clothing is no longer only a tool to cover the body, but more for disguise and enrich the life.

From this point of view, clothing has risen from material culture to spiritual culture. In a sense, it will play an important role in promoting the development of garment industry.

The development of China's garment industry not only meets the growing needs of the people, but also contributes greatly to the development of the national economy.

Garment industry

Last year, the clothing industry in China was especially popular. With the help of Madam Li's style in the whole world, the Chinese clothing brand was first published around the world, and it has been well received.

At present, the development of China's garment industry has two trends: Fashion popularization and brand effect.

Fashion popularization

With the continuous improvement of residents' income level and the change of consumption concept, fashion clothing is gradually understood and loved by the public. Popular fashion has gradually become one of the mainstream trends in the apparel industry.

The so-called popular fashion is to provide clothing for the mass consumer groups at a relatively favorable price to keep up with the fashion trend and meet the needs of the market.

At present, it can be called the fashion of the public. It embodies three characteristics, that is, the top-level design.

The material and the flat price.

Of course, with the influence of the trend of the times, traditional suits, business casual clothes and so on are also gradually becoming fashionable.

Pay attention to brand effect

Many garment enterprises in China have gone through the two stages of manufacturer brand and product brand, and are gradually developing to the stage of commercial brand development, such as the famous clothing brands such as the United States and the seven wolves.

Many enterprises, through their own input and control of retail terminals and accumulated rich retail management experience, gradually formed a professional brand retail enterprises.

Consumers' awareness and pursuit of brand is becoming more and more mature and rational. This also urges the domestic garment enterprises to pay more attention to brand effect in the process of development.

Clothing industry experts pointed out that in addition to the above development trend, more and more clothing enterprises began to start from marketing promotion, using new and innovative marketing methods to attract consumers and seize market share.

In the future, our garment industry will keep up with the trend of the times.

It will bring more perfect life experience to consumers.

Experts have made an exclusive analysis of the development trend of China's garment industry.