Wuhan Chamber Of Commerce Jointly Explore The Road Of Revitalization With Taobao Business School

In recent years, the garment industry, as a traditional industry in Wuhan, does not seem to show its advantages. Many enterprises have encountered many problems in the process of pformation and e-commerce.

Yesterday, "the revitalization of Han style clothing - 2014 Wuhan Taobao business school traditional enterprise pformation business summit" held, Wuhan clothing association jointly.

To explore the revival of Han style clothing in the era of e-commerce.

It is understood that there are 17 well-known trademarks in Wuhan's clothing industry, 9 Chinese brands, and 17 national exemption products.

Yesterday, Li Qunbao, Secretary General of the Wuhan clothing trade association, said, "the annual output value of the clothing industry in Wuhan is about 50000000000 yuan, ranking sixth in China."

However, in the about 50000000000 yuan,

The road is only about 10000000000 yuan, accounting for only about 1/5.

It can be seen that the online shopping potential of Han style clothing is huge and traditional enterprises will be promising.

Clothing and apparel products, as the largest commodity category in online shopping pactions, have huge development potential and huge scale of consumer groups. It is not too much to say that clothing e-commerce guides the development of e-commerce market.

Then, how can the Han style garment industry rely on the Internet to break through the tight encirclement and succeed in pformation?

Li Qunbao suggested, "we need to rely on the existing resources, improve the clothing marketing channels, and strive to go online from the offline."

Li Qunbao suggested that the traditional entity sales mode be gradually pformed into a sales mode combined with the Internet.

Bu Jingyun, senior director of Alibaba group and head of Taobao business school, believes that traditional enterprises' huge supply chain advantages and brand competitiveness advantages are almost unmatched trump cards of online brands. Most traditional enterprises lack the way of thinking and lack of successful e-commerce experience.

"Use Internet thinking to rebuild the value chain of enterprises".

Taobao University gold medal teacher Linda pointed out that the pformation of Han style clothing enterprises is to integrate the Internet thinking into traditional corporate culture and brand building. "One is to dare to innovate, and the two is to break through the shackles of traditional thinking.

Through the Internet to push the larger consumer groups, and create brilliant sales. "

Wuhan clothing trademark

17 well-known trademarks in China

9 famous brands in China

17 exemption products from the state

Annual output value of clothing in Wuhan

About 50000000000 yuan

Electricity supplier channel about 10000000000 yuan, accounting for about 1/5