What Should You Do When The Shop Is Cold?

　　 There are usually three states of sale:

1) marketing: finding customers and selling products to customers;

2) marketing: let customers take the initiative to find you;

3) equal sales: stay in the store and wait for customers to come to the door.

　　 Shopping guide often has five kinds of complaints, five "weird":

1) weird activity: the reason why sales are bad is that there is no sales promotion, and there is no discount. Shopping guides like sales promotion, and people like to shop in crowded places, so that they do not need any sales skills and efforts.

However, many brands do not promote sales throughout the year, no less than ten percent off sales, whether in business or holidays. In doing so, not only did we find a way to solve the problem of selling goods, but also made our customers more loyal.

　　 Promotion Activity is poison, it is suicide, once a brand is damaged, the more you use, the more you will hurt. Apart from having a negative impact on the brand itself, the sales promotion has the effect on employees: let employees only sell the money they like and do not sell when they are not active.

2) blame customers: do not do anything to attract customers into the store.

Most of the shop assistants are waiting in the store, waiting for customers to come. If no one comes in for a few hours, the purchase is not a way to attract customers to the store, but a sentence: "Why are people so few today?"

3) strange weather: bad weather, or inconsistent temperature and products.

4) weird salary: many shopping guides are empty in their work hours, not for their inner love, but for wages and jobs, just as jobs. They often say that with such a salary, they have to do so many things. Why? He didn't expect that wages came from hard work, rather than from good service to the customers, rather than by the boss.

5) blame business is bad, boss is not good: so strange that strange, finally blame the boss, the boss is nothing good, shop is not good, go on! Forget it! Did not think of a place, the situation has not changed, as if the whole world boss is not good!

So, what should we do in light hours?

　　 Light field Administration :

There is no need to practice matching, send new letters to VIP, call VIP, and display. Maybe many stores have related requirements. However, why is it not effective to ask for it?

1) no requirement. Quantification (for example, after sending a new letter to VIP, you should send 3 sets of new matching photos to VIP every day, and invite VIP by phone. It should be 10 VIP calls per person per day).

2) executable and diligent Supervision: is there any relevant regulation and supervision after the request? Is there any reward and punishment measure? If there is a problem in execution, is it necessary to bear relevant responsibilities? Is everyone proficient in it?

3) is there any time limit (such as what to do before 12 noon every day)?

According to the above criteria, rearrange your management standards, and set a clear time node for things that you do not want to do. After finishing your work, you should constantly monitor and even form habits.