Underwear Window Display Creates Art In Space

The pattern of business competition has entered a big commercial era. In the fierce competition atmosphere, terminal stores strive to attract customers' attention and promote sales, and strive to be different in every detail.

Especially in the store, besides shop design, window style and so on, it is more innovative on the terminal display, in order to create a strong visual impact, create a sales environment for commercial space, sell the atmosphere with a strong design, establish the image of the business circle with a unique personality, and strive for more customers' patronage to gain greater profits. Therefore, terminal display is becoming more and more attention by businessmen and has become an important part of sales system.

Doors, windows, shelves, props and displays constitute all the sales terminals. Doors and shelves belong to the hardware part of brand image, while display is the software part of brand image. Looking at every brand, we have reached a high degree of unity in the requirements of hardware and software, so as to establish a brand image and create a strong sales force to maximize market profits. But why it fails to achieve results is mainly due to the lack of perfection on display.

　　 display It is based on the theme of commodities, using different varieties, styles, colors, fabrics and characteristics of different commodities, through the comprehensive use of artistic techniques to display, highlighting the characteristics and selling points of goods to attract customers' attention, improve and enhance the degree of customer's further understanding, memory and trust, so as to maximize the desire to buy. This is the location of display and the display function to consumers. As an important part of marketing system, how to display good products should start from the following points.

Hanging display mode

Hang up: usually with hangers. Underwear Hang up, so as to fully display the characteristics of goods, easy to form a color block visual impact and rendering atmosphere, so that consumers can use the eye to understand the goods.

Display principle

From the overall consideration of the display, in general, the exhibits are displayed in color and in style. These are determined according to the shop area and the main push style of the terminal, each has its own advantages, and each has its own shortcomings, depending on the specific circumstances. However, no matter how it is adopted, the following basic elements must be considered. Adopting these principles will help companies arrange products from a holistic perspective, giving the most prominent position of characteristic products. How to match different kinds of products and collocation and so on, the only purpose of the overall display with concise form and rich connotation is to promote sales.

Focus on attraction

On every display surface, the first attraction. Attention The point of view is the focus. For example, the focus of the whole store is the logo after the cash register. The focus is usually located above the horizon or horizon. The POP print with strong color contrast, or the combination of products is often set as the focus. It can guide and display the attention of consumers in an orderly way, and play a certain role in the visual function of echoing and prompting. Therefore, the terminal brand focuses on shaping the image signs in the terminal image. This intuitive propaganda can convey the brand's commodity information, promote sales and publicize the brand.

Color rendering atmosphere

The use of color plays a leading role in display. The orderly color theme gives the whole store a distinct theme, well-organized visual effects and strong impact. Chen Liezhong uses color contrast settings as the focus, or creates color gradation effects of goods display, so that customers can generate impulse, coordination and sense of hierarchy, and easily lock target merchandise.

Create visual effects

The repetition effect can create visual interest, highlight continuous and whole block effect, pay attention to unification and contrast, and make efficient use of space to form a strong visual impact. This principle applies to the display of focus products or new products. In particular, we should pay attention to various repetition effects in practical operation. For example, the same dress should be used in different ways, model display, positive hanging and matching method should be applied simultaneously, so as to highlight the key points and maximize self image.

Display of windows

Window for terminal stores, like eyes for people, its importance is self-evident. Remember, this is the first step to attract customers into the store. The image quality of the window depends on two aspects, one is hardware design, the other is software maintenance. Two. Because this article is about display, it only focuses on software maintenance.