How To Establish Effective Customer Files For Stores

When designing customer relationship table, we should start from two aspects.

1, hardware files (importance 20%): name, gender, nationality, age, mailbox, approximate address, telephone number, clothing code, consumption amount, consumer product number.

2, software files (importance 80%): work status, family status, personality orientation, personal consumption habits, personal clothing preferences, daily entertainment hobbies, lifestyle habits, preferred service methods, acceptance of sales promotion information and values.

Use computer system to organize customer information into a structured basic database, and add consumption database to customers after each consumption.

Frequent communication and communication with old customers can effectively prevent customers from losing regularly.

At the same time, the database can be used to analyze customers' differences and identify "gold medals" customers.

3, matters needing attention in registration:

(1) let our customers be reassured by a caring and caring attitude, and inform customers that our purpose of registration is to serve them better.

And ensure that customers' personal data will not be disclosed.

(2) the language is relaxed and lively, and in the process of registration data and services, it can shorten the distance from the customers and step into the first step of establishing a long-term relationship.

(3) tell the customer brand VIP level and the basic requirements of VIP, VIP customers' benefits and benefits, and VIP management system.

(4) when we first establish relationships with customers, we usually ask customers' names and telephone numbers first. If customers do not mind, ask for birthdays and correspondence addresses.

Others should capture information in the depth of communication that is possible.

(5) avoid: ask for customer information in the name of company need.

4. Store management follow up:

How to establish effective customer files for stores: the establishment of old customers mostly comes from shops, and each store should have a detailed customer profile.

When designing customer relationship table, we should start from two aspects.

1, hardware files (importance 20%): name, gender, nationality, age, mailbox, approximate address, telephone number, clothing code, consumption amount, consumer product number.

2, software files (importance 80%): work status, family status, personality orientation, personal consumption habits, personal clothing preferences, daily entertainment hobbies, lifestyle habits, preferred service methods, acceptance of sales promotion information and values.

Use computer system to organize customer information into a structured basic database, and add consumption database to customers after each consumption.

Always keep old

Communication and communication can effectively prevent frequent loss of customers.

At the same time, the database can be used to analyze customers' differences and identify "gold medals" customers.

5, matters needing attention in registration:

(1) let our customers be reassured by a caring and caring attitude, and inform customers that our purpose of registration is to serve them better.

And ensure that customers' personal data will not be disclosed.

(2) the language is relaxed and lively, and in the process of registration data and services, it can shorten the distance from the customers and step into the first step of establishing a long-term relationship.

(3) tell the customer brand VIP level and the basic requirements of VIP, VIP customers' benefits and benefits, and VIP management system.

(4) when we first establish relationships with customers, we usually ask customers' names and telephone numbers first. If customers do not mind, ask for birthdays and correspondence addresses.

Others should capture information in the depth of communication that is possible.

(5) avoid: ask for customer information in the name of company need.

(1) the store can use the competition method to carry out the "customer file" rating. According to the archival data of the old customers registered by the shop staff, the most complete and effective archival material is awarded from the two aspects of "quantity" and "quality", and rewards are given.

(2) developing the number and quality of new members as one of the assessment contents of employees.

A and stores can use the way of competition to appraising the "customer files". According to the archival data of the old customers registered by the shop staff, the most complete and effective archival materials are awarded from the two aspects of "quantity" and "quality", and rewards are given.

B, the number and quality of the development of new members, as one of the staff assessment.