Large Enterprises In Enterprises Need Treatment.

Ni Runfeng, the former chairman of Changhong electric, once said that when a company becomes big, it will commit a big business illness.

I think a A company that I served in the forefront of the same industry had such a big business illness.

I. Enterprises

1, the company has many international brands, several private brands, one brand, one business department, and 10 business units.

These departments are different in size and strength.

The treatment of the general manager is quite different, the highest is 15 times the lowest.

Too many departments cause the management to exert unequal influence on the various departments.

The chief executive of the international brand and its own main brand is always shaking in the president's office. The general manager of the small business department reports to queue up, and the president rarely finds them once.

The result is polarization. The better the better, the worse the bad.

We all like to do international brand, style, efficiency and strength, the key is to do well in the bonus.

Some private brands, because they are in the market development period, invest large, difficult and have little assessment. Naturally, people's attention will not be on these brands.

International brands are very hard to replace children, while private brands that are still in growth are not concerned enough.

With less investment and less development, if the department fails to perform well, it will have to be abolished.

Sometimes I think that the business department that wears less clothes and wears less is better than birth control.

2, for short-term profits, sacrificing long-term goals, there is a Ministry of business for 3 years, size more than 300 customers, but also because of the loss was canceled.

In fact, there are policy losses and contingencies in losses.

The Department cancelled, canceled the project and lost customers to other companies.

The hidden cost of brand loyalty and reputation is far greater than explicit cost.

3, the management power is too centralized. The enterprise has been developing for more than 20 years and has a large scale. But everything is small enough to print a box of business cards. The president has to approve and ask questions. There are many things that are queuing up every day. Fortunately, the executive power of the enterprise is more in place, and sometimes it also makes up for this deficiency.

Some procedural work, such as borrowing and reimbursement, is usually in June of April.

1, the human resources department of the company has almost no manpower development plan. They only hunters, enter posts and quit their jobs. There is no internal competition mechanism.

Under the financial crisis, a leader's salary is high and low.

There is a 360 degree performance appraisal system in name only.

In this enterprise, Hong Kong and Taiwan people are popular, and mainland people are basically not promoted.

2, hired senior professional managers are quite qualified, and the annual salary is several million after tax.

But these people tend to have shorter career lives, and a very small headhunting company knows that they have changed 4 CEO in a short time.

A professional manager walking a lantern led to several ups and downs of a company's business project.

The reason for short life is mainly due to too little authorization and little space to play.

3, some branch managers do relatively well in the market, often win prizes, others become arrogant and arrogant. Problems should have been solved by the general manager of the Department. But because of the old staff, sometimes the phone is directly directed to the president, sometimes they do not buy some professional managers.

Because the president said that the branch manager is a child, can play, can curse, but can not, so that some professional managers will sacrifice in the general manager of the branch and the internal friction.

4, to cultivate competitors for themselves, the positions and salaries of the company from the company are almost three jumps, and they are all competitors or potential competitors or companies in the same industry.

Some of the departed regional managers and deputy general managers of branch offices can operate national operations directors in some listed companies.

1, customer satisfaction: some of the company's branch and department's customer satisfaction is not high.

The employees of individual international brand departments are more likely to join in because of the large number of franchisees, so that some employees with low quality are arrogant and their customers' satisfaction drops.

In fact, headquarters should conduct regular customer satisfaction surveys to improve customer satisfaction and identify branch and business management issues.

2, Saturday day problem: rest for 2 days is true, but some service departments do not work for two days to cause losses to customers, customers Friday payment has arrived, Saturday day because rest can not match goods.

Logistics considers overtime cost and ignores customer demand. No one can figure out the specific number of losses caused by the delay caused by the rest on Saturday. Only when customers do not operate the company's project do they know that they have lost another customer.

3, stick to the system: the storehouses of some departments of the enterprise have several times due to the consideration of overtime cost, do not work overtime after ordering, only on duty, should have additional staff, so that customers ordered goods to go up early.

The efficiency of the warehouse is manifested in the condition of busy delivery and busy delivery.

But because of the cost savings, we have saved our customers.

Customers who lose their customers will naturally not order. If this goes on, I am afraid that even the wages of warehouse workers can be saved.

Four, marketing

1, the order of the enterprise will be a spot order meeting. Every time the order is opened, it will be necessary to organize the reception, registration, ordering, delivery and so on. The cost will be huge, but the effect will not be good enough.

The mountains and seas are large and spectacular, but they are costly.

2, the enterprise almost does not advertise, of course, also has a strong relationship with the commodity, but the aroma is also afraid of the alley.

Not advertising is the pride of the company.

3, the website lacks relevant investment information, the company's investment projects are indeed good, many people join, but on Baidu or Google, they are all investment Posts sent by employees, the telephone is difficult to get through, otherwise they can not find a clear responsible department, some project departments are responsible, and the branch is also responsible. What we are responsible for is actually anarchy.

This restricts brand communication and performance improvement, a project that sounds, looks and thinks well, and can only be disappointed if the call can not be found.

Some smart customers call the phone one by one, and finally find the responsible person.

This ratio is less than 20%, and 80% of the customers choose their competitors' projects.

A customer in Nantong has 100 square meters of shops, consulting me (I also spontaneously investment information), I gave him the relevant departments telephone.

After half a month's encounter with QQ, he had signed 300 thousand first cargo contracts with one of our competitors, and paid the money and renovated it for a week.

He said that the phone could not get through, or he would push it through.

4, the international brand of the company is ranked first in the same industry, but there is no flagship store on the Internet, and the domestic rival's flagship store on Taobao has been online for one year.

Five. Financial management

1, the company's outstanding performance, every day to hit the company account for a lot of money, in a short time it is difficult to distinguish the names of each customer.

In March of 09, the first holiday of Qingming Festival, a new customer shop in Beijing needed a batch of garments to start business. The payment had arrived, but the finance department had to wait 3 days to provide the details of the bank to confirm the customer's name.

3 days!!!

Finally, I thought of a way to ask the customer to accurately count the amount of the loan, and combine some other elements to assure the finance department before sending the goods to the customer.

This is a lot of cases. In fact, the business is delayed. Customers will sell them one day earlier, and they will be able to buy them early next time.

2, as a big business, every activity costs a lot.

Orders for more than 10 times a year will be met.

Everyone can recite the dinner recipes. They are tired of eating. The last few dishes are not moving. They are communicating with wine glasses.

There are hundreds of tables for each participant. The table does not contain 1500 yuan per table. (note that the price of a five star hotel that has been cooperated for a long time is quite favorable.

A table wastes a dish, hundreds of tables, a year down, a few years of waste can be seen.

By the end of 09, the company had removed a store of thousands of square meters in Wangjing, where its piled up promotional materials were moved by the workers to the car, all of which were new.

Man is not everything. The president is much more careful.

After all, we can not see everything.

Therefore, authorization should start with financial decentralization and gradually manage by system.

These are some of the big business illnesses that I think exist in the company.

Of course, these problems will not prevent the 09 year sales of the company from exceeding 5 billion. I sincerely hope that the company will continue to improve and improve its performance.