Gold Price Diving Promotes Sales Of Wedding Accessories

This morning, reporters visited the central city of Zibo, a number of gold (1213.70, 2.10, 0.17%) jewelry stores or shopping malls gold counters learned that gold jewelry prices during the Mid Autumn Festival this year dropped 20 yuan to 30 yuan per gram than before the festival, the business reception of passenger traffic increased by 50% over the same day.

However, this time, the protagonist in the gold market is no longer the old "aunt", but a pair of couples who have plans to marry.

After the Mid Autumn Festival is the national day, many new people choose to hold the wedding ceremony at this suitable season.

Before wedding, choosing gold jewelry suitable for oneself is almost an essential procedure.

At 11:00, the reporter came to a Shanghai brand gold shop on Liu Quan Road, and found that most of the gold ornaments around the counter were lovers and middle-aged couples.

"During the Mid Autumn Festival, thousands of gold 290 yuan / gram, cheaper than before the festival 30 yuan / gram."

According to the person in charge of the shop, their daily gold turnover is three or four times as much as usual during the Mid Autumn Festival.

Many of those who came to buy gold ornaments were couples who had plans to marry. They tended to buy pendants, earrings, necklaces and other small ornaments, and many of them were packaged.

"After the Mid Autumn Festival, prices are likely to return to their previous prices."

As for why not see "aunt" figure, the person in charge said with a smile, "may be busy with their children together for the holidays."

Subsequently, the reporter went to a nearby large gold jewelry City, and saw many lovers who came to buy gold jewelry before the counter.

It is understood that the gold price of the jewelry city today is 278 yuan / gram, which is nearly 20 yuan / gram cheaper than before the festival.

"We intend to get married during the national day, just to take advantage of the Mid Autumn Festival to buy gold jewelry, now the gold price is much cheaper than before, necklace, pendant, ear studs, rings, intend to match a set."

Mr. Wang, who is buying gold for his fiancee, told reporters.

And in the gap with reporters, Mr. Wang's fiancee met a thousand gold ear studs. According to today's gold price, the price is about 950 yuan, which is nearly 70 yuan cheaper than usual.

The reporter also visited a number of gold jewelry stores in the central city and learned that the price of gold jewelry in Zibo market was higher than that of 280 yuan / gram to 320 yuan / gram.

Holiday buying jewellery public attention to jewelry store promotion tricks

During the National Day golden week, many jewelry stores will carry out promotional activities.

Huang Maoyuan, secretary-general of Hedong District Consumer Association, suggested that we should pay more attention to the gems of jewelry stores when we buy jewelry on holidays.

Jewelry store's gimmick mainly includes: some jewellery shops "Shanzhai" brand names, without authorization, without authorization, selling the banner of the famous brand of the industry without authorization; the gold content of thousands of gold ornaments sold by some merchants is insufficient; attracting customers by "promotion price and loss price" as a gimmick, actually selling some gold ornaments or inferior products; misleading fraudulent consumers, taking some raw materials such as 18K Gold K platinum, colorful necklace, rings and other accessories, or palladium jewelry as platinum to consumers, and some even white metal mixed with some metals into platinum for sale.

Members of the public should purchase jewelry as far as possible to the jewelry store in the mall.

To see the contents of the label on the ornament, the name of the ornament for the bill must be in accordance with the label on the label. It should also ask the merchant to ask for the gem identification certificate or the diamond grading certificate.