Wuhan Textile And Garment Enterprises Benefit From Electric Shock

According to the information released by the Wuhan Municipal Commission of letters, the textile and garment enterprises in Wuhan completed output value of 11 billion 583 million yuan in the first 7 months of this year, an increase of 11.4%.

Insiders believe that

The growth of the textile and garment industry this year is due to online sales.

While doing a good job of physical channels, efforts to sell online.

In recent years, the number of Chinese clothing brands has surged online.

A well-known brand clothing dealer in Wuhan told reporters: "in the first two years, many customers don't trust too much that they can buy good clothes online. They shop on low priced clothing instead of brand names."

However, with the popularity of online shopping, brand clothing is attracting more and more attention.

Although Han school

Internet sales have been several years behind some of Zhejiang's clothing brands. But this year, many brands have implemented precise positioning and marketing online, with good results.

If the cat underwear is implemented, it is the same strategy under the brand, online and offline.

Group leaders said, "many consumers believe that online shopping clothes, brand, no license styles are almost the same, but the price of no card to save a lot.

But data show that Taobao Volkswagen mall sales actually doubled this year, but sales of brand mall increased by more than 3 times, indicating that even online, brand products are still popular.

Wuhan Aidi Group Co., Ltd. is a large private knitting enterprise integrating science, industry and trade.

The company takes "Ai Di" advanced underwear as its fist product, and integrates clothing, fabrics, accessories, bedding and other products.

In order to do well in online sales, the Group specializes in the registration of Ai Di Network Technology Co., Ltd., changing the traditional business mode.

Strategically, the company carries out the strategy of "Internet access and differentiation". "Online stores sell no physical stores, and they have precise positioning and marketing of different consumers".

According to the characteristics of network sales, they have developed customized networks for 8 door and more than 800 single products, and developed low, medium and high level products in line with the requirements of cost-effective products.

Now, sales outside Hubei account for more than 70%.

Wuhan textile and garment brand enterprises break through the traditional channel sales mode, directly face consumers through the network, open up new markets, enter new channels in the new area, and promote the pformation of new business models.

Wuhan City Commission of letters and related personages said that Wuhan textile and garment enterprises "close".

Not only broadened the sales channels, but also greatly enhanced the brand influence.

With the development of the Internet, the clothing industry has benefited from electric shock.

Here, Xiaobian hopes that more businesses will be able to recognize the current development opportunities, and adjust and update the sales mode according to their own positioning.