Wuhan Textile Brand Enterprises Benefit From Electric Shock

According to the information released by the Wuhan Municipal Commission of letters, the textile and garment enterprises in Wuhan completed output value of 11 billion 583 million yuan in the first 7 months of this year, an increase of 11.4%.

The industry believes that the growth of Wuhan's textile and garment industry this year is due to online sales.

While doing a good job of physical channels, efforts to sell online.

In recent years, the number of Chinese clothing brands has surged online.

A well-known brand clothing dealer in Wuhan told the China textile daily: "in the first two years, many customers don't trust too much that they can buy good clothes online. They shop on low priced clothing instead of brands."

However, with the popularity of online shopping, brand clothing is attracting more and more attention.

Although Han style clothing has been involved in online sales for several years later than some of Zhejiang's clothing brands, many brands have implemented precise positioning and marketing online this year, and the results are very good.

If the cat underwear is implemented, it is the same strategy under the brand, online and offline.

Group leaders said, "many consumers believe that online shopping clothes, brand, no license styles are almost the same, but the price of no card to save a lot.

But data show that Taobao Volkswagen mall sales actually doubled this year, but sales of brand mall increased by more than 3 times, indicating that even online, brand products are still popular.

Wuhan Aidi Group Co., Ltd. is a large private knitting enterprise integrating science, industry and trade.

The company takes the "Ai Di" high grade underwear as the fist product, sets the clothing,

Accessories, bedding and other products in one.

In order to do well in online sales, the Group specializes in the registration of Ai Di Network Technology Co., Ltd., changing the traditional business mode.

Strategically,

The strategy of "differentiation under the Internet and Internet" is implemented. "Online stores sell no physical stores, and they have precise positioning and marketing for different consumers".

According to the characteristics of network sales, they have developed customized networks for 8 door and more than 800 single products, and developed low, medium and high level products in line with the requirements of cost-effective products.

Now, sales outside Hubei account for more than 70%.

Textile and garment brand enterprises break through the traditional channel sales mode, directly face consumers through the network, open up new markets, enter new channels in the new area, and promote the pformation of new business models.

According to the relevant committee of the Wuhan Municipal Commission of credit and information, Wuhan's textile and garment enterprises "on the top" electricity providers not only broadened the sales channels, but also greatly enhanced the brand influence.

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As a strong town of leisure clothing industry in Shaxi, "leisure clothing" has always been an eye - catching card of Shaxi.

But in recent years, as the market is changing rapidly, labor costs are rising and the overall profits of the industry are declining, the traditional production and sales mode makes Shaxi's traditional clothing industry face a big challenge. The pformation and upgrading of industry has become an urgent task for the town government and clothing enterprises.

Shaxi is taking the "cultural creativity", "design research and development" and "e-commerce" as the starting point to promote the pformation and upgrading of the garment industry.

Facing the problems of low industrial chain, low technology content, lack of independent brand and lack of high technology talents in Shaxi garment industry, in order to upgrade the core competitiveness of garment industry and speed up the pformation and upgrading of industries, Shaxi town applies the concept of cultural creativity to build a new industrial body, and extends the brand value of China's casual wear town in the light of "politics, industry, learning and research". Shaxi started the creative and R & D City Project of China's casual wear last year.

In response to the need for pformation and upgrading of the garment industry in Shaxi, the creative R & D city will set up several public service platforms, involving e-commerce, design and research, textile inspection and designer training.

At the same time, we will also build exhibition centers, comprehensive shopping malls and headquarters economic buildings.

Those SMEs who can not afford designers or professional brand planning teams can get professional technical guidance from here.

In order to solve the problem of talents, the second phase of the creative research and development city, the Shaxi textile and Clothing Institute, was jointly established by Zhongshan Polytechnic and Shaxi polytechnic school to cultivate professionals.

According to the introduction, the college will officially enroll in September this year. It will provide counterpart training for Shaxi's garment industry in the pformation and upgrading of new and high technology and professional talents, with clothing design, e-commerce, marketing planning, clothing testing, cloth research and development and other majors.

According to the briefing, the creative city will be completed in four phases, and the first, second phase is basically completed.

The creative R & D city will develop into a garment creative industry park that integrates designer's dream workshop, designer training center and design outsourcing base.

The creative park organically combines industrial clusters with urban functions, and is committed to building an industrial environment suitable for industrial development and entrepreneurship.

When the creative park is completed and put into operation, there will be a number of design universities and enterprises, e-commerce, fashion culture communication and creative, brand and technology innovation enterprises. It will cultivate and provide "high, precise and sharp" talents for enterprises, and will create a first-class industrial park with distinctive characteristics.