Semir Children'S Clothing Half Annual Growth Rate Of 30%

Recently, Wenzhou's well-known listed companies - Semir The costumes in 2015 spring order meeting, its children's clothing brand "balbala" order growth is gratifying. Before, Semir clothing 2014 semi annual report shows that children's clothing business grew faster, to achieve the main business income of about 1 billion 170 million yuan, an increase of 30.9% over the same period.

The information disclosed by Semir clothing shows that this year, the company further speeds up channel transformation, promotes the development of shopping centers, opens mushroom shops, reduces channel costs and improves efficiency, strengthens product research and development input, sets up expert teams to support product development, and promotes products; actively implements multi brand strategy, and further extends children's education, culture and entertainment to create children's career clusters.

On the 2014 children's Industry Summit held in spring 2015, Qiu Guang, chairman of Semir apparel, said in his speech that the potential of the children's industry is huge. Through the development of the children's industry, if Barbara can increase the current market share by 3 percentage points, then the retail scale of all the agents of Barbara will double, and the development of Semir's clothing will also achieve a qualitative leap.

　　 Children's business growth is gratifying

The latest 2014 semi annual report released by Semir clothing shows that the children's clothing business of the company has increased rapidly, and realized the main revenue of 1 billion 171 million 507 thousand and 800 yuan, an increase of 30.90% over the same period last year. At present, children's clothing business has become the main driving force for the growth of the apparel business.

In the Semir multi brand strategy, two other newly established children's clothing brands "minibalabala" and "mongdodo" have been developing smoothly, and the number of outlets and franchisees has been increasing. The product of Minibalabala is aimed at 0-4 year old baby. Mongdodo is located in fashion accessories, including shoes, underwear, accessories, bags and so on. There will be more product extensions in the future. It is reported that at the next stage, the focus of the work of the two new brands will be shifted to perfect products, perfect supply chain and comprehensive capabilities.

It is reported that balabara store area continued to maintain rapid growth compared with the beginning of the year; in the physical channel, street shops and department stores and shopping center shops occupy a considerable proportion.

Semir costumes believe that according to relevant information analysis, the next few years, the domestic Children's wear The market will generate three major trends: first, children's wear sales continue to expand; two, the brand pattern is gradually standardized; third, by the impact of e-commerce, children's clothing will show a full channel development trend.

By the end of 2013, the shopping center shops of Barbara joined the system, including Harbin HSI Wanda, Tangshan Yintai City, Nanjing Jiangning Wanda, Hangzhou Xixi impression city and so on. The opening of these stores further deepened the understanding of Bala brand agents about channel transformation.

It is reported that Barbara's rapid development in recent years, in addition to the scale advantage, there are continuous external resources integration and talent introduction and upgrading, the introduction of international teams and other factors. In the global children's brand, Barbara is an international standard in all aspects.

　 Accelerated layout of children's industry

Semir clothing revealed the latest information, the company recently acquired the early education institutions "Yu Han Shanghai" 70% stake is in the process of changing the relevant procedures. Yu Han Shanghai has formed a new board of directors, chairman of Semir by executive vice president, balbbara business general manager Xu Bo. The purchase of Yu Han Shanghai equity price of 102 million yuan, for the "test the water" move.

In July this year, Semir announced that the company signed a purchase agreement with Hongkong Rui Zhi group limited in July 17th to acquire a 70% stake in Yu Han (Shanghai) Information Technology Co., Ltd. Yu Han Shanghai is a wholly-owned subsidiary of Ruiqi group. It owns two educational brands and related children's education businesses, FasTracKids (genius baby) and FasTracEnglish (little earth). The move of Semir clothing into the children's industry is a cause for concern.

Prior to this, Semir released the "dream town" project, and released many times the company's animated cartoons "happy dream many" latest developments. It is reported that Semir's animated cartoon "happy dream" has more than 100 episodes. In operation, the Semir team has accumulated some experience in animation, film and television. Semir has said that until the new animation and film and television team is ready, it will continue to develop dream brand movies and derivatives business.

Semir apparel executives introduce the company's children's business in terms of foreign investment, company development strategy and brokerage analysts. strategic target In order to take advantage of the leadership of Barbara brand in children's wear market, expand multi category, develop multiple brands, and promote the rapid development of new brand businesses such as baby brand minibalabala and children fashion accessories brand mongdodo, through integration of resources such as animation, film and television, children's education, Internet services and other related children's culture and education industry, integrate resources from children's product providers to children's industrial integrated service providers that combine online, offline, product, education and cultural dissemination, and create a comprehensive one-stop service platform for children's industry.

In the implementation of this strategy, Mori Majung based on the advantages of children's clothing, actively layout children's industry. At the end of the first half of the year, the company's Monetary Fund amounted to 3 billion 468 million yuan, and its acquisition capital was strong. At present, the target is being sought.

　 Consensus on strategy implementation

In the 2014 children's Industry Summit Forum, Qiu Guang and his agent told partners and partners: "in those days, the birth of Barbara brand was the first step for us to realize the ideal of" Semir with your life ". Today, we vigorously implement the multi brand development strategy, acting Sarabanda, creating Mini Balabala and mongdodo. Not long ago, we bought the world famous early childhood brand, genius baby and little earth, and entered the children's early education industry. The market for children's early childhood education is no less than that of children's clothing industry. Therefore, we turn to the one-stop children's industry service providers, and the opportunities for the future are full.

To build the children's industry as Semir's second largest industry, Qiu Guang and Semir are mobilizing the whole system to condense the strategic consensus and expand the cause.

According to reliable and relevant data analysis, the number of children aged 0~3 years is 230 million, and children's consumption accounts for 30% of the total household expenditure. On the one hand, with the liberalization of China's second child policy, the acceleration of urbanization and the arrival of the second birth peak, 16 million new children are added each year. On the other hand, the scale of children's wear brands is small in China, and many brands are still being nurtured and sprouted. Balbara, even though it lives in the first brand of children's clothing in China, has an annual retail sales of 5 billion yuan and a market share of only about 3.7%.

Qiu Guang and he said that after so many years, Semir has a strong product development capability, and has a stable agent, supplier and terminal retail support team, and has a strong and stable management team. These forces will also become the backbone of the company's development of the children's industry. Barbara's business door is opened because of the layout of the children's industry. Whether for Semir or agents, this is a very worthwhile cause.