Cloud Month Investment Acquisition Integration Baby Brand

"Baby industry is a very promising consumer sector for cloud investment. With the completion of the small star brand structure, the assets of the company will be integrated into the small star group." Recently, Yun Yue investment CEO, the managing director and small star brand group, said in an interview with the twenty-first Century economic report that the positioning of the small stars is high-end in the future. For this reason, the company also acquired Italy luxury children's wear brand I PINCO PALLINO (IPP).

In February 2012, Yun Yue capital announced the acquisition of Guangzhou Ying AI trading company at a price of 100 million US dollars. Before that, Yun Yue focused on the IT field, such as palm investment, Czech bank payment and Yunnan forestry. But in recent years, Yun Yue investment has gradually turned its attention to the consumption field, holding Guizhou Yonghong food and a number of companies such as Zhiqiang food, known as the "king of Chinese walnut powder" in Sichuan.

In the peak view, with the opening of China's second child policy, Baby boy The industry will enter a sustained growth period, and in the context of consumer upgrading, the baby garment industry will also enter the brand era from the simple emphasis on quality and safety in the past.

According to Kantar Worldpanel monitoring data, the total sales volume of the national baby products market in 2012 was 30 billion 700 million yuan, and the 0-3 year old infant family will increase to 6 million 120 thousand in 2017 under the impetus of urbanization and new urban population growth in China. The sales regulation of the whole baby products market will be expanded to 46 billion 300 million yuan, compared with the 2012 growth rate of 50%.

In fact, after the concept of children's products, such as good children, doctor frog and frog prince, joined the capital market, some famous brands of clothing, such as 360 degrees, seven wolves, Kangnai and Anta, also entered the children's clothing market. In addition, Nike, Adidas, BabyDior, D&Gbaby, Armani Junior and other international brands have launched a series of children's clothing.

In the face of complex internal and external competition environment, Yun Yue investment has decided to integrate Guangzhou British love: in March this year, the small star brand was established, together with the latest. Buy IPP, cloud month investment to the original Guangzhou Ying AI "Ying Shi" and "pickup bubble" self brand and agent brand "silver cross treasure" all return to the small star below. In addition, several high-end baby products agents have been introduced from abroad.

So far, the products of the small star brand have covered underwear from infants to children, outgoing clothes, loose parts, baby carriages, children's beds, toiletries, etc., and there are 1300 outlets in the country. But at the peak, frankly speaking, Ying Shi is still the largest asset in small star assets. It only has more than 300 Direct stores and more than 700 franchises.

Gao said that at present, the small star is committed to creating a new concept store on the basis of Ying Shi, matching the self brand with the corresponding grade brand, providing consumers with a variety of brand choices. However, due to the increase in the cost of rents brought about by the expansion of the store area, as well as multiple problems such as the display of products and the division of agents, the current reform is mainly focused on the implementation of Direct stores.

Peak said that how to promote the concept of changing agents is the key to the next small star integration work. As for the listing plan, the peak admitted that investors did have pressure, but not the focus of the small stars in the near future. "The most important thing for us now is to do a good job in the direct store, and tell the franchisee the criteria we want to achieve and the effect we want to achieve, and finally reach the consumer's mind," with the direct battalion store.

According to reporters, last year, the sales revenue of Guangzhou Ying AI doubled to that of 2012. After the purchase of IPP, the proportion of controlling shares to Guangzhou Ying AI rose to 60%, while the average gross profit margin of the small star group is about 60%.