Social Networking Sites And Electricity Providers Have Huge Potential.

Two years ago, with the emergence of Facebook as the representative of the web social networking in the world, many manufacturers and merchants saw the opportunity of the so-called "social business". They opened online shops on Facebook pages, but unfortunately, this experiment ended in failure.

However, as Facebook and Twitter enter the era of mobile social networking, the two social networks are increasingly closely related to people's lives through the use of mobile clients. social networks As well as the electricity supplier industry, began to find out the second round of business opportunities for social networking providers. Recently, Facebook and Twitter began to test the shopping buttons at the same time. It is said that this kind of fast shopping will be aimed at impulse shoppers.

It is reported that a large number of brands had opened shops in Facebook, including game retailers GameStop, clothing brand Gap, retailers J.C. Penney and boutique retailer Nordstrom. But after the initial bustle of opening business, these retailers found that the shopping flow in Facebook station was very limited. After that, a large number of shops were closed.

However, Facebook and Twitter are now pressing the shopping button test. In the eyes of analysts, the two social networks, after years of operation, have mastered hundreds of millions of Internet users, and through these personal preferences and commodities, they can try social shopping again.

In the social network, the latest purchase of goods or services is also a hot topic among netizens. The two social networks hope that such a topic atmosphere can urge some impulse shoppers to click on the shopping button and finish shopping quickly without leaving the website or client.

According to the working mode of Facebook and Twitter shopping buttons, they are selected. Retailer Or manufacturers will display targeted commodity information in specific posts (or tweets) of specific users, which will be closely related to users. Unlike traditional social shopping, Internet users will place orders and payments on social networking sites.

As the whole transaction is completed within the station, Facebook and Twitter will also receive commission from retailers according to the user's consumption. From the perspective of revenue effect, this approach is much better than simple information flow or tweets advertising.

Williamson Aho Williamson, an analyst at eMarketer, a US technology market research firm, said that the key to the success of fast shopping buttons is that retailers display the most appropriate products in front of the most suitable netizens, so that after watching them, they have the urge to click on Debra.

Obviously, this shopping mode is different from that of Amazon, eBay and other websites.

It is reported that at the trial stage, Facebook and Twitter have not yet received commission income from the shopping buttons, but once the test is completed and pushed on a large scale, the Commission will become a new revenue growth point for the two listed companies.

A spokesman for Facebook said that e-commerce has always been a valued business for Facebook, and Facebook hopes that the brand will be able to achieve the purpose of marketing and sales in Facebook.

In this year's London spring and summer fashion week, luxury brand Burberry has been shopping in the Twitter test station. When models wear the brand's clothing at T, the audience can quickly purchase the same item in Burberry's tweets.

In addition, Glide, a non-profit organization in San Francisco, has sold a hat of $15 on Twitter and publicize its volunteer program.

In the social network station shopping, the information such as merchandise presentation and return is not as natural as the regular shopping website. In this regard, there are people in the industry questioned the prospects of shopping buttons. An industry source said that impulsive shoppers might buy unfit clothes on social networking sites and would not even know how to return them after they came back.

Brian Blau, an analyst at Gartner, a technology market research firm, said that through the last round of social networking shop closing up, people have realized that building a retail store in the crowded place of social networking does not ensure enough shopping flow.

The analyst said that Facebook and Twitter had a deeper understanding of consumer behavior today. If two websites can be based on the consumption preference of each user, it will be the most appropriate. commodity In front of him, the potential of shopping in the station will be enormous.