2014 China China World Trade Center International Fashion Week: "Fatten" Professional Market

If the clothing market still stays in the original wholesale and retail format, it will be abandoned by the information and creativity to the dental consumer market, and can not carry the needs of creative design and brand development.

When it comes to fashion, the first thing people think of is Latest fashion And then think of the birthplaces of these internationally renowned fashion weeks such as Paris, Milan, New York and Berlin. In many people's eyes, fashion or fashion week is definitely "tall and big", which is difficult to relate to the traditional clothing market.

A few days ago, the 2014 China China World Trade Center international fashion week and Qiu Dong Fashion Fair, which was held at the China World Trade Center International Convention and Exhibition Center, completely overturned people's views on the clothing market. In this fashion week, the consumer and apparel industry has seen a great energy market for fashion professionals in fashion and fashion.

　 Let the professional market become the source of fashion.

This China China World Trade Center international fashion week and (Qiu Dong) clothing is large. Purchasing Association It is jointly sponsored by China Fashion Designers Association, Beijing Institute Of Fashion Technology and China World Trade Center International Convention and Exhibition Center of China.

Perhaps the hottest topic in the clothing circle is "O2O", and the mobile batch network formally launched on the opening day of the event is also the first wholesale fashion platform for O2O fashion in China. It can be said that the mode of "mobile batch Network + dynamic batch network experience square" has opened the precedent of China's clothing wholesale, and the new O2O mode of "online e-commerce wholesale transaction + offline store wholesale" has realized the function of "professional platform + Mobile Application + experience Plaza", which has subverted the traditional concept of electricity supplier, and has given the "dynamic batch" that has formed a fixed concept in people's minds to new connotation.

How to make the brand and businessmen out of the low end of the garment market is not only the direction that brands and businesses have been struggling to find, but also the business objective of the traditional clothing market in the new historical development stage. Take the familiar Beijing dynamic clothing business circle as an example, give full play to fashion designers, especially the cutting-edge ones. Designer The potential will create a group of cutting-edge designers for the dynamic business circle and create a group of cutting-edge clothing brands. It will also explore a new model for the development of business circles. Therefore, it can be said that the fashion week not only brings fashion and creativity, but also organizes activities to enable more merchants and brands to recognize the irreplaceable role of creativity in brand development.

Making the professional market a multifunctional platform

Not long ago, the 20 outstanding designers from all over the country, through the two rounds of creative competition of "the new clothes of children" and "the goddess of mercy", presented the Chinese fashion designers' extraordinary creations and trends, and displayed the new Chinese fashion trend.

Some people say that the clothing market is wholesale business, what creative activities to do? However, the development of the garment industry after the reform and opening up is not hard to see. It is because of neglecting its own brand and innovation that it has made us such a big clothing country rarely have the international competitiveness of the clothing brand. As an indispensable part of the garment industry, the clothing professional market has the responsibility to provide a better platform for the development and expansion of the clothing brand. Therefore, it can be said that the mobile batch network has injected new vitality into the development of the clothing professional market with fashion, design and creativity. It has also pointed out the future direction of the development of the clothing professional market. The 2014 China China World Trade Center international fashion week and autumn (winter and Autumn) clothing large-scale procurement Association held a new breakthrough for the transformation and upgrading of the garment professional market.

"Wholesale area of 300 thousand square meters, over 30 thousand employees and annual turnover of about 20000000000" -- the wholesale market of Beijing zoo, like Xidan and Xinguang world, is one of Beijing's fashion landmarks. Li Guibin, chairman of Guangyao Orient Group, said in an interview with "clothing times" that "moving batch" has a good brand in China's fashion and fashion industry, and the basic conditions for developing the electricity supplier are excellent. In the future, the mobile batch network will surely create a number of domestic brands with international competitiveness and become China's Zara, H&M and UNIQLO.