Ocean Card Drive To 2014 PH Value

Whether it is to the electricity supplier or the department store after pformation, finding the products or brands that satisfy the needs of consumers has become the key to their survival.

PH Value fashion first sinks will bring many foreign brands to the local market from an international perspective. This is the opportunity for the domestic retail industry to get rid of the market predicament.

Recently, the new fashion exhibition platform, called "PH Value & PureShanghai" (short for P&P), will be opened by the textile industry association of China Council for the promotion of international trade (hereinafter referred to as the "Textile Trade Promotion Council"), the China Knitting Industry Association (CKIA) and the British i2i exhibition group. The exhibition will mainly be based on brand clothing, shoes, handbags and other clothing products. Three

P&P will focus on the realization of the business functions of the exhibition, helping the brand in the field of channel docking.

At the same time, foreign exhibitors on P&P will bring us different trends.

International trend into China

How to introduce non line international brands and fashion trends to China and help local enterprises and designers find better channels is the problem of PH Value fashion first exchange.

"We have observed the Chinese market for many years. At this stage, we are landing in China.

Good timing.

We will bring SS15 collection series and limited money series to this exhibition. "

By TI MO chief executive Yardley Wong introduced that the exhibition is the first show of by TI MO facing Chinese audiences. As the leading brand of Norway clothing industry, by TI MO wins quality and design, and the product has a strong modern "old style" and is environmentally friendly and sustainable.

It is hoped that the classic style of by TI MO will be brought to Chinese consumers through the exhibition platform.

Of course, different brand winds will bring different visual feelings to buyers.

ZIZTAR marketing director Mabel Lau will bring two series of products to show this time.

ZIZTAR, with its vivid and interesting digital print patterns and comfortable fabric applications, has made a new way out of the market and has come out of its own brand style.

Mabel Lau said that although the fashion industry will be more difficult year by year, ZIZTAR will ensure its quality and product style according to its own standards, so as to ensure customer stability.

When fashion trends are coming, shoes and shoes are keeping pace.

Charlotte Dybdal Larsen, manager of E&E brand development division, said the LineMarkvardsen designer also specially designed the SS15 series for this exhibition.

In addition to clothing and shoes brand, large and small bags of different shapes have also become the leading role of this exhibition.

"We brought" capsule series "bags, including classic handbags, laptop bags and travel bags.

Loxley Luggage Company brand partners James Andrews and Tess Andrews told textile and clothing weekly reporter that Loxley Luggage Company luggage features the most beautiful decoration. In order to ensure pure British blood, the Loxley Loxley was specially carried out with the London fabric manufacturer.

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Online and offline dual channels

"For the Chinese market, brand franchised stores, department stores and multi brand stores are the main retail outlets that we are interested in.

In addition, combining online sales will also be our market development strategy in China.

By TI MO chief executive YardleyWong said.

At present, the best retailers in China are those who successfully integrate entities with e-commerce. The key lies in blurring the boundaries between traditional entities and e-commerce.

Similar to the purpose of by TI MO, Mabel Lau also indicated that ZIZTAR has entered the Chinese market and set up an online sales platform.

This PH Value exhibition is very important for ZIZTAR to enter the department store, hoping to increase the exposure rate of brand in Asian market through exhibition.

E&E has focused its attention on the brand.

Up.

"This is our first time to participate in PH Value, hoping that the exhibition will increase the exposure rate of E&E in China and the number of potential customers.

Of course, the most important thing is to get to know potential business partners, such as agents and retailers.

E&E Charlotte Dybdal Larsen, manager of brand development department, said.

Loxley Luggage Company is studying the promotion mechanism that is in line with the Chinese market market and quickening the localization operation.

Expanding the territory and changing the way of life

For European brands, entering the Chinese market has certain risks.

PH Value will provide a trusted platform for European brands.

Whether they are looking for agents or seeking market cooperation, the exhibition will provide practical suggestions throughout the whole process.

The exhibition strategy of PH Value is a strong and authentic Chinese fashion market combining Chinese and Western brands.

Although this trend is still waiting for some time, it is the next trend of retail development.

James Andrews and Tess Andrews analysis said that at present, China's retail industry is growing at an unprecedented rate and has been strongly supported by governments at all levels.

Chinese consumers are also looking forward to developing new brands, especially those from Western Europe. This trend has even affected the development of international brands.

"The market is becoming more and more globalized.

We are exposed to buyers from different countries and regions at every exhibition in China, so brands need to pick their target buyers to maximize returns.

Apart from the ZIZTAR brand, Mabel Lau also runs a garment processing factory in China, so it knows the Chinese market very well.

In other words, she said, many buyers are also looking for their target brand in the complex resources. The competitiveness of ZIZTAR brand is that its brand culture and spirit can be distinguished from other brands, so as to attract more loyal buyers.

In addition, when European clothing brands are popularized in China, there are differences between different provinces and cities in terms of their living habits. Therefore, promotion methods need to be differentiated. This requires a platform to provide them with more exploration opportunities and development proposals.

Each brand has different understanding of the Chinese market, and the tactics to deal with the Chinese market are also different.

"The market situation in China is more complicated, and it has changed from a following market to an innovative market."

Yardley Wong believes that as Chinese consumers become more and more keen on outdoor travel, their standard of fashion lifestyle is gradually improving. The desire for personalized and exquisite life has reached a new standard. Now, they are eager to know how to achieve personalized and exquisite life.

"It is a good time for international brands to introduce this idea to China. With the cooperation of the organizers who have rich experience in fashion exhibitions, we believe that PH Value will bring agglomeration effect to the development of China's fashion industry.