• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Foshan Industrial Park Provides Zero Rent For Amoy Brands.

    2014/10/5 9:35:00 29

    FoshanTaobaoRent

    "You are right here to try to scan the two-dimensional code to buy on our official website, and you can reduce it by 40 yuan."

    At the creative exhibition center of Foshan Creative Park, the staff of "color not" footwear industry introduced the customers who came forward.

    As a traditional brand under the line, the "more than 300 color shops" of the store are well versed in the way of communication with consumers. But for many online brands, this is the "Foshan online shopping world".

    Foshan

    Electricity supplier carnival is their first contact with consumers offline.

    In the three days from September 19th to 21, more than 60 domestic and local frontline, such as ESA, Mr.ing, SKG, little ice fire, AMII, etc.

    Amoy brand

    "For the first time at the same time gathered below the line, under the test line of water O2O experience, so that consumers in Foshan can really see and feel these ordinary brands that can only be seen on Tmall, Jingdong and other e-commerce platforms.

    For the "Amoy brand", it is the intention of many brands to participate in the event by participating in the activity to touch the "temperature" below the line and get more practical experience offline.

    Many brands do not conceal the strong desire under the impact line. However, the rentals of the physical shops in the city are high and become a big stumbling block for the "Amoy brand".

    The "zero rent" mode proposed by Foshan creative industrial park has been recognized by many brands on the same day. Many brands have considered entering the park.

    It is reported that the park will take the form of "rent free sharing", and introduce the brand of the top ranking of Tmall and Taobao categories, and set up a physical store in the park, using the characteristics of "rent free", "no logistics", "no flow advertising", "format matching" and "collective marketing", so as to achieve the advantage of offline stores being cheaper than online.

    "Amoy brand" is the first choice for the two or three line city of the experience shop.

    In the southern accent crowd, Zhang Yang, the director of IITA, is particularly prominent in Beijing accent.

    Zhang Yang introduced that IITA is a "brand name brand" specializing in underwear. The company is located in Beijing, and its sales volume has reached 40 million last year.

    After receiving the information about the carnival in Foshan, he came from Beijing specially. "Compared to selling products in activities, this activity is more important for us to face directly with consumers."

    Because for a "Amoy brand", to shop under the shop in Beijing, the expensive rent is quite difficult to achieve.

    "If conditions permit, we will try to do this, but in Beijing.

    rent

    It's too expensive to open an experiential shop for us. "

    Zhang Yang said it was difficult to find the soil suitable for the brand landing in Beijing.

    Unlike IITA, the "Amoy brand" from Fujian is the first step on the line.

    From 2013 to 2014, aarenberg had 4 stores in Fujian and 11 franchises nationwide, all of which were "concentrated in two or three line cities".

    Yang Youhong, director of marketing, said that the first tier cities are not suitable for opening real stores, but the "Amoy brand" is not strong enough, and the price of the brand can not be improved, so there is no profit margin.

    Yang Youhong calculated the accounts to reporters, and set up shop in three line cities, and the goods were equipped with the rent and decoration cost of the shops, which required about 300 thousand yuan.

    "In some second tier cities, 300 thousand yuan can also be opened, but in the first tier cities, it is impossible."

    Yang Youhong said that a famous online men's shoe brand also launched a physical store in the first tier cities last year, but finally failed.

    Creative Park plans to launch "rent free separation" for the Amoy brand to pave the way.

    The online "Amoy brand" test case of O2O is not uncommon. In 2012, a famous brand of naughty women invested tens of millions of money in China. At the same time, it experienced shop under the layout of more than 10 first tier cities.

    Despite the eventual failure of the loss, it did not destroy the enthusiasm of the "Tao brand". AMII, Lin's wood, SKG and other local e-commerce brands have opened offline experience stores.

    However, how to do well the offline experience shop is still a difficult problem for most "Amoy brands".

    Rents are really a nuisance for brands born in the first tier cities and trying to locate brands in the first tier cities.

    Compared with the first tier cities, Foshan has an advantage in cost.

    In July this year, dream bazaar opened the first O2O life experience shop in Southern China to Dali in Foshan.

    In the creative industry park of Foshan, there are also several e-commerce brands offering offline experience shop O2O.

    In the business plan of "electricity supplier life experience Pavilion", which is open to the exhibitors at the Carnival Carnival, the park will provide an overall solution for the O2O of the electric business enterprise to test the water based on the low-cost mode such as "zero rent".

    It is reported that the Foshan creative industry park will introduce "rent free" in the form of Tmall, Taobao, the leading brands in all categories of goods to set up a physical store in the park, the use of "rent free", "no logistics", "no flow advertising", "format consistent with" "collection marketing" and other characteristics, so that offline stores are cheaper than online.

    The move has attracted a lot of Amoy brands. The brand leader from Guangzhou said that the brand can reduce the cost of rental costs and enjoy the benefits of Amoy brands. The practice of the park has great attraction for Amoy brands.


    • Related reading

    Shenzhen Love Shoes Will Be Sent To Thousands Of Poor Students In Sichuan.

    Guangdong
    |
    2014/10/4 23:38:00
    42

    Domestic Clothing Brand Transformation Potential Growth Prospects

    Guangdong
    |
    2014/9/30 12:22:00
    13

    Experiential Consumption Rises. Guangzhou Commercial Real Estate Gold Content Depends On Coffee Shop "Refill".

    Guangdong
    |
    2014/9/28 19:53:00
    15

    More Than 300 Pregnant Baby Industry Elites Gather In Yangcheng, Tell Puzzles And Talk About Countermeasures

    Guangdong
    |
    2014/9/24 17:56:00
    35

    2O Opens The New Pattern Of Future Clothing Electricity Supplier, Guangdong Has Obvious Advantages.

    Guangdong
    |
    2014/9/24 17:34:00
    34
    Read the next article

    Shopping Center: Internet Participates In National Day Marketing

    In Guangzhou, new shopping centers such as sun Xintiandi shopping mall, Baiyun Wanda Plaza, Hai Yin Yi Cheng and other shopping centers have emerged in recent years. They are also large-scale shopping centers such as the good Plaza, Baixin square, Tianyi Plaza and so on. A typical Internet service has been added. The "WiFi free network has been covered", so numerous urban red men and women chatting with WeChat, sweeping the two-dimensional code, etc., wandering around shopping centers, or inquir

    主站蜘蛛池模板: 99视频全部免费精品全部四虎| 亚洲AV无码一区二区三区在线 | 国产成人亚洲精品无码车a| 亚洲日本香蕉视频| 91人人区免费区人人| 波多野结衣两部黑人mp4| 奇米影视7777狠狠狠狠色| 内射少妇一区27P| www亚洲成人| 狠狠躁夜夜躁人人爽超碰97香蕉| 少妇无码太爽了在线播放| 午夜一区二区三区| 免费观看性欧美大片无片| 三上悠亚ssni_229在线播放| 精品无码久久久久国产| 快穿之性色无边(高h)| 免费一级毛片在线播放泰国| freexx性欧美另类hd偷拍| 激情综合色综合啪啪开心| 国内外成人免费视频| 亚洲国产成人久久综合碰| 色五五月五月开| 日韩三级一区二区| 国产第一页亚洲| 么公的又大又深又硬想要| 青青青国产精品手机在线观看| 无码精品日韩中文字幕| 午夜视频一区二区三区| 久久久久久久99精品国产片| 美女教师一级毛片| 女神校花乳环调教| 亚洲精品视频久久久| 18禁白丝喷水视频www视频| 最新jizz欧美| 国产一级视频播放| 一级特黄aaa大片在| 特级毛片www| 国产精品亚洲天堂| 久久人人爽人人爽人人片av不| 色狠狠久久av五月综合| 女人把腿给男人桶视频app|