How To Dig The Corner Of Traditional Retailing Industry

With the continuous innovation of online brands, the large-scale entry of traditional enterprises into the electricity supplier industry and the growing habit of Internet users' shopping habits, coupled with the development and application of new technologies such as the mobile Internet, have made the online shopping more convenient.

According to the Ministry of Commerce statistics, in 2013, the scale of China's online shopping market reached 1 trillion and 850 billion yuan, an increase of 42%. In 2013, the proportion of online shopping pactions accounted for 7.8% of total retail sales of social consumer goods, an increase of 1.6 percentage points over last year.

It is estimated that in the 2016~2017 year, the scale of China's online shopping market will reach 40000 billion yuan.

Looking back on the development of e-commerce in China over the past decade, it is no exaggeration to say that the development of e-commerce in China is a hurricane. At the same time, it has also played a significant role in the development of global e-commerce.

Bamboo shoots after spring rain

The industry recognized that 1999 was the first year of China's e-commerce, because from this year, China's e-commerce began to gradually enter the commercial application stage.

This year

In a suburb garden, an English teacher from a teacher's college set up a B2B website in an old house, and "mouths" made an entrepreneurial speech to all employees: "we want to build the world's largest e-commerce company, and enter the top ten websites in the world."

More than ten years later, the English teacher turned the bull he had blown into a reality. He was Ma Yun.

Today's Alibaba group has become the leading Internet Co in consumer e-commerce, online payment, B2B online trading market and cloud computing business.

With the development of new technology, Alibaba has been more active in the field of wireless application, mobile phone operating system and Internet TV in recent years, and its listing value is as high as 150 billion US dollars.

In the same year, the e-business website also had Shen Napeng, Liang Jianzhang, Ji Qi and Fan Min's Ctrip, the earliest to provide users with online tickets and hotel reservation services; Li Guoqing and his wife Yu Yu created the first online bookstore in China Dangdang was also founded in this year.

Whether Alibaba, Ctrip or Dangdang, the development in the future has made remarkable achievements, there are losers in the winners, and many famous e-commerce companies were very popular at that time, and later they were eliminated and slowly forgotten by people.

At that time, 8848 of the time, its founder Wang Juntao (pseudonym Lao Rong), named after the height of Mount Everest, showed Wang Juntao's ambition in the field of electronic commerce.

In order to make more people remember 8848, Wang Juntao carefully planned a 72 hour survival game, and 12 players were confined to a closed room for 72 hours, only through a computer to contact the outside world.

But the result was disappointing. Only 12 players bought soya bean milk through the Internet.

It is also from this incident that many people first heard about online shopping, and also made many people remember 8848..

Aiming at the field of e-commerce, Shao Yibo, who founded the eBay network with alumni from Harvard, is also China's first C2C e-commerce website. But after all, Shao Yibo still does not know enough about the Chinese consumer psychology. After coming back from behind, Taobao launched the free Taobao C2C e-commerce website.

In the initial stage of e-commerce, the number of Internet users in China is very small compared to today, which is only about 10 million.

The Internet lifestyle of users still stays at the stage of e-mail and news browsing.

Internet users are immature and immature, and in the embryonic e-commerce environment, they have not been able to support several e-commerce platforms, but have bred a group of junior Internet users.

Years of passion

It is an industry that can easily create billionaires. It is also the most easily bankrupted industry. It can be overnight from the peak of wealth to the street. This is the real Internet. The reason is that the power of capital is in trouble.

The rapid growth of e-commerce in China was in the 2000~2005 year. During this period, more hot money poured into the field of e-commerce, and the e-commerce market was surging under capital manipulation.

In May 2000, the excellent network established by Lenovo and Jinshan co invested was formally established. In December of the same year, Softbank invested $20 million to form an alliance with Alibaba, while eBay also received $20 million 500 thousand in financing at that time. In the same year, 8848 went to the United States to market.

In 2003, Alibaba invested 100 million yuan to launch the personal internet trading platform Taobao, and founded the third party payment platform Alipay.

Nowadays, Taobao and Alipay have penetrated into the daily life of ordinary netizens, and become common tools for shopping, entertainment and catering.

In June of the same year, eBay (Yi Bei) paid $150 million in cash to purchase the remaining shares of eBay US company, and in October, excellent network from the United States Tiger Fund to 52 million yuan.

In December, Ctrip was officially listed on the Nasdaq Stock Exchange in New York, becoming another Chinese company listed on NASDAQ successfully after Sina, NetEase and Sohu.

A large number of Internet users have gradually accepted the lifestyle of online shopping. Many small and medium-sized enterprises have obtained orders from B2B e-commerce, and have obtained sales opportunities.

Speaking of the big events in the history of electricity supplier, the 618 electricity supplier war must not be ignored.

2012, June 18th, is the 8th anniversary anniversary of the establishment of Jingdong mall. Jingdong launched a celebration on this day. At the beginning of the month, it announced that it would invest 1 billion yuan to launch the strongest Month Celebration Activities in June.

However, Tmall, suning.com, Gome, Dangdang and other public electronic businesses have announced their participation in the promotion camp in order to snipe Jingdong's celebrates.

On the same day, Tmall announced the online shopping carnival on June 18th, delivering cash bonuses worth 40 million yuan to consumers. There was no restriction on the 18 day.

At the same time, Alibaba's Tmall announced that the "618 Carnival" would be rebuilt outside the "double 11" promotion, and it was the first time to call the Jingdong mall anniversary.

At the same time, Vic, Yi Xun, temple library, Lok bee network and other electric business enterprises also took the opportunity to join the electricity supplier war.

In the early morning of June 18th, only 7 minutes the sales volume of Jingdong appliance category exceeded 40 million, the visitor arrival rate increased by 70%, and the browsing volume increased by 60%. In June 18, 2013, more than 55 million users registered on Tmall, and Tmall's home page continuously invested four yuan in red envelopes for up to 50 million yuan. The sales volume of Tmall electric city increased 400% over the same day in 2012, which expanded the share of Tmall in the B2C market.

On the day of June 18, 2013, the number of visits to e-commerce websites increased by 65.4%. The largest growth site was suning.com, followed by Jingdong, Cuba and Tmall.

This war is the most intense showdown in the history of e-commerce, creating a new record in the history of e-commerce, which means that the competition in the field of electric business has turned from a secret war to a tit for tat. At the same time, it has exposed the "integrity" problem in the field of e-commerce. In this event, Jingdong publicity will allow Li 1 billion yuan to deal with the price war, which is directly referred to as a show.

Many consumers have already sold out their favorite products, and promotions do not seem sincere.

So 618 is more like a show made by businessmen. The price competition between them is not the most important, attracting consumers' eyeballs and emptying consumers' wallet is the real purpose.