Luxury Sales Abroad Are Not Ideal.

In the first half of 2014, China's jewelry consumption demand fell by 22%.

For this trend, the Financial Times recently collected several authoritative sources.

From Hongkong's shopping paradise for Chinese tourists, we can see one or two. According to statistics of MasterCard, Hongkong watches and jewellery sales account for 1/4 of the total retail sales of Hong Kong.

LucaSolca, a luxury industry expert at Paris bank, said: "one of the main reasons is that the number of tourists coming to Hong Kong is decreasing."

In the past year, the number of mainland tourists who had been overnight in Hong Kong has decreased by 20%, while the number of mainland tourists visiting Hong Kong has not decreased, but many of them come from three or four tier cities.

The pfer of shopping patterns in wealthy Chinese communities is also an important reason for the setbacks in retail sales in Hongkong. They began to choose larger destinations for larger purchases.

HSBC analyst

A large number of mainland consumers who have visited Hong Kong have been looking for new destinations and shopping experiences since this year: some people still fly to Europe and the US, but now the pound is strong, and more and more people are flying to cities closer to home, such as Taipei and Seoul.

South Korea, like Japan 10 years ago, has become a popular destination for Chinese shoppers.

In short, with the

People try new destinations, and the traditional luxury retail cities are affected to some extent.

The gambling industry in Macao and the number of tourists in Singapore have been decreasing. The consumption tax policy of Japan in April led to a sharp decline in Western brand sales in Japan this summer.

Rambourg believes that the analysis of countries or luxury goods should not be generalized but should be based on the in-depth study of individual brands.

Although it seems to be high end in general

It has been hit in the Asia Pacific region, but there are many bright spots: the Swiss watch group disclosed a 49% increase in exports to China in July compared with 2014 last year. DeBeers diamond group's September data showed that China's demand for raw materials for diamonds had been recorded at $79 billion.

At the same time, thanks to the increase in China's middle class, sales of high-end brands for the mass market are eye-catching, such as Hamilton, Tissot and Montblanc.

For retail brands, there is no doubt that China is still their most powerful engine.