Master Window Display Skills To Achieve Marketing Witnessing

The guiding area of the shop and the goods in the background area of the window must be combined with the theme and the theme of the shop window.

A headache for businesses during the season is the replacement of new and old goods. It is often over season that goods are not allowed to give up the main selling position.

One of the promotional functions of commodities is to increase the turnover rate of the whole store through the turnover of the merchandise mix, and to sell different main commodity series at different times, so that all the merchandising roles in the sales plan should have the opportunity to play the leading role. When changing seasons, new products should be planned out at different times, and will replace all over season products with time.

Seasonal products will also consider seasonal product transition when designing and developing products. At this time, the products should not be rushed out of the sales stage. First, when the theme change of the window is replaced, the guiding area and the window combination area will be allowed to be transferred to the new season products.

When a sports fashion brand makes a series of seasonal changes in summer, the navigation products in summer will be launched in the main window of the open entrance window with the form of a guide. The most recent panel wall shelves will display a series of thematic products, delivering strong new season products through the theme series of cargo area combinations. topic information 。 Inside the cargo yard, there are transitional spring based products.

Seasonal display Display window The ultimate goal of the theme design and the design of cargo area is still the core task of visual merchandising. C? C achieves sales. In the face of the design of the season theme display, the ultimate attention and attention must be transferred to the merchandise recommended by the merchants. If we combine the (A.I.D.C.A) purchase rule to analyze the function of seasonal theme information transmission, we can find out the essential content of the season changing display at a glance.

How to end all efforts to the final product itself? The key is to design the arrival zone from the theme of the window changing season, and finally to the visual logic direction of the commodity advocate to be clear and clear. If you can do the same series of goods with the corresponding visual theme area, you can focus your attention on this topic.

　　 Clothing products The seasonal attributes are different seasons with different patterns and color characteristics, while the type and color characteristics are the basis of actual display techniques. The easy to remember principle is that there are only 1-2 spectators who focus on each stage on the stage, and only 1-2 customers are preoccupied with each effective purchase view. Large view (shelf group or wall) to see color, small view (wall or shelf part) look at the style.

The method of store season display design is to use props and reasonable partitions skillfully. It can be planned through the theme interpretation of the window season, the theme season of the goods season, and the ideas recommended by the protagonists in the commodity season. We should pay attention to the specific operation and implementation mode in each link, and achieve the unified organic connection of the theme as a whole, and arrange the sequence and steps of the commodity performance according to the time and space, so that we can achieve a balanced product transition and new sales promotion in the limited season change time.