Clothing Marketing Strategy: There Is No Clothes That Can Not Be Sold.

Clothing marketing strategy 1: fight for war

The art of war says that we must not fight the unprepared war.

The same is true for sales.

Many promoters who have just started out of the market usually have a misunderstanding that selling is a matter of speaking, but in fact it is not the same thing at all.

I remember that when we trained for nearly a month, from product knowledge to failure analysis, from enterprise history to sales skills, every link was practiced repeatedly until backwards.

At that time, our colleagues often teased each other that we were all robots.

I remember that at the time, in order to debug the best music effect, no customer was there, I concentrated on one key and one key test and lasted for nearly a week, and finally got the satisfactory result.

Every time I come to my own rest, I always like to go around the stores: first, look into the market and have a good idea.

Nowadays, customers always like to mistake promoters, wherever they are cheap, and how much discount they have. If you can not clearly understand these situations, you will be very passive when facing customers.

Secondly, you can learn some other salesmen's skills. Only by winning the best of every family can you make the best of gold!

Now there are many books on sales promotion skills, which basically talk about promoters' hospitality and enthusiasm.

But in reality, many salesmen can't understand the essence of it. They think that enthusiasm means smiling and speaking actively.

In fact, this is also wrong, everything must have a degree, excessive enthusiasm will have a negative impact.

Enthusiasm is not simply expressed through external expressions, but the key is to do it with the heart.

The so-called sincerity, the golden stone opens! When the wind sneak into the night, moisten things silently, true sincerity is to think of customers, to meet their needs with the products of enterprises, so that they can get benefits.

I often say to the promoters below, now the competition is so fierce that it is clear that it is not possible to simply repeat the product selling point to the customer. In the age of information explosion, how can the customer remember you and remember your product, you must learn to imagine, learn to paint the pie, and let him feel the real benefit.

I now have a sales promoter who has done a good job in this respect, and has been observing the life with great care and applying it to sales.

For example, we have introduced a new type of electric pressure cooker, which is characterized by safety, power saving and environmental protection.

He explained the characteristics very much, first of all, chatting with customers, how expensive it is to use gas, how slow it is to use electricity, and so on. It has resonated with customers. Then, with the introduction of the product, he introduced the product he wanted to recommend, and calculated an economic account for the customer.

Finally, the customers bought the product with joy and went away.

Clothing marketing strategy three: borrow strength to make efforts

Sales is a process of integrating resources. How to make rational use of all kinds of resources can not help to minimize sales performance.

As the front line of sales.

This is equally important.

We often encounter fraudsters in the street to commit fraud. Generally, there is a role -- commonly known as "Tuo", whose important function is to foil the atmosphere.

Of course, we can not do anything illegal, but can we get some inspiration from it? When I was a salesperson, I often used a method, which was very effective, that is to play double spring with my colleagues.

Especially for some very interested buyers.

When we get stuck on price or other problems, I often ask the shop assistant to help.

The first shows that we really attach great importance to him. The leaders have come forward. Secondly, it is more convenient to negotiate. As long as the leader gives him a little more benefits, the customers will usually pay the bills and try again and again.

The key is to satisfy the customers' vanity and the bad habit of greedy for petty gain.

Fashion marketing strategy four

The most fearful thing for sales is to be sloppy.

According to my experience, it is the best time for a customer to stay for 5-7 minutes at the sales site. Some promoters are not good at looking at words and expressions. They can not seize the opportunity to promote sales when the customers have the purchase intention. They are still chattering about the products, resulting in the failure of sales.

Therefore, we must bear in mind that our mission is to facilitate sales. No matter whether you introduce products or do other efforts, you end up selling products.

Therefore, as long as we reach the edge of sales, we must immediately adjust our thinking, emergency brakes and try to conclude contracts.

Once the opportunity is missed, it is more difficult to pick up the desire of customers again. This is also the easiest mistake for newly promoted salesmen.

Clothing marketing strategy five: Send a gentleman a journey

Many salesmen soon relaxed after the sale, and some even left the customers to do their work.

In fact, this is also a serious mistake.

Many people say that a person's most important resource is nothing else but connections.

There is a saying in sales that the cost of developing a new customer is 27 times the cost of keeping an old customer!

When I was a salesperson, I paid great attention to maintaining good relationship with the customers who had already sold, which also brought me great returns.

In fact, it is also very simple to do so, as long as he earnestly helps him to pack his bags, and then brings a sincere farewell. If he is not very busy, he can even send him to the elevator.

Sometimes, some insignificant actions can make customers very touched. Once, I forgot to give the promotional gifts to the customers. When he found out that he had already gone out of the shopping mall door, I immediately picked up the gifts and began to chase them. When I was panting to catch up with him, the customers were moved at that time.

The customer later introduced me to a lot of business, and we became good friends.

The company that I am serving now is also introduced by him. Of course, this is all behind.