Mobile Terminal Will Become New Entrance For Mother Infant Market

The 2014 report on maternal and infant market in China released recently by the think-tank think that China's mother infant market is growing healthily, and the social and electronic business model is seeking new breakthroughs.

The report believes that China's maternal and child market has a good development environment. The increase of residents' income level and the awakening of consumption consciousness stimulate the mother infant market to have larger increments. The large number of newborns, the long life cycle of maternal and infant market demand all have a good foundation and broad development prospects for the mother infant market. According to statistics, the scale of maternal and infant market in China exceeded 1 trillion yuan in 2011, and it is expected to exceed 2 trillion yuan in 2015. By 2012, China's population aged 0~14 has reached 222 million 870 thousand.

Maternal and child market radiation pregnant, baby, children three groups, including parents, relatives and friends and other purchasing power, has an ultra long life cycle, easy to shape user loyalty. With the help of the core advantages of the community, enterprises can provide professional consultation and information exchange and sharing services, and make use of the strong user stickiness of the social platform to achieve traffic import and user realisation.

Moreover, the maternal and infant market has many dimensions of the industrial chain. The shoes and clothes, daily chemicals, food, home and early education are all the key areas in the market. The mother infant market has many opportunities and development models, and the market prospect is good.

The report pointed out that the vertical development of maternal and child application, the application of tools focused on the profession, and the application of community focused on the topic and the establishment of relationship.

Maternal and child tool App has the advantage of attracting users in terms of users' needs to record, monitor and answer questions during pregnancy. For example, the happy pregnancy of baby tree ranks first. The mother to child App, the main mode of community-based communication, mainly aims at raising the user's depth and stickiness through emotional communication and interactive communication. It aims at raising the user's depth and stickiness in order to improve the user's depth and stickiness. The number of mothers in the mother's network is ranked first in the number of 230 thousand days.

In terms of maternal and infant B2C, the market has grown in scale and has achieved a virtuous circle, which is mainly due to the continuous improvement of the market and users by the major manufacturers.

Tmall, Jingdong, Dangdang, vip.com and other brands with higher brand effect have been trying to build a mother to child market, and educate users' habits. stay Promotion mode Under the stimulation of the market, the scale of the market has increased sharply, and the early user education and the good products, services and experience provided by the manufacturers have further solidified the market scale and users, so that the market can stabilize the springboard of the year-end promotion and realize the breakthroughs in the market scale.

Due to traditional B2C The mode is limited by brand, traffic and consumer recognition, and has not received good feedback from the market in the long term exploration. The introduction of the sale mode has ignited the potential demand of the mother and baby business, and has developed a new force for the mother infant market online. In the future, the mother and baby business will be warming up. The sale mode needs to grasp the three powerful tools of brand, category and price.

The report also pointed out that the mobile terminal will become a new entrance to the mother and baby market in the future. With the rapid development of mobile Internet, user behavior tends to fragmented, time participation and real-time information interaction. Meeting users' real-time interaction and sharing, convenient shopping order, instant information acquisition and accurate content push have become new demands.

　　 PC terminal Maternal and child community, maternal and child electronic business website has accumulated enough users in the early stage, and the user stickiness is large. The mobility of PC terminal to mobile terminal App is high and feasible.

85, after 90, after entering the child-bearing age, the new generation of maternal and child market consumer groups are more and more dependent on mobile Internet. Parent-child App has become the best weapon for mother and child website to grab the novice parents.