HALTI To Create A New Multi-Functional Product Line

Here world Clothing shoes and hats Xiaobian of the network is to introduce the HALTI development strategy and create a new multi-functional product line.

As the first outdoor brand Over the past 40 years, camping equipment and ski wear have been the core product direction of Halti. Recently, the brand made a major decision. In order to meet the growing demand of consumers in order to consolidate the current main market, HALTI will launch a new multi-functional product series to attract a wider range of consumer groups.

In addition, the newly launched "Active Lifestyle" targets people who want to wear classic casual wear in their daily lives.

"Over the past years, Halti has made great success in the ski wear and traditional camping products market, but there is limited room for further improvement. Change is imminent. Halti will grow into a brand with strong product lines all year round. Halti company CEO Jukka-Pekka Vuori made the above statement.

In order to ensure the smooth implementation of the strategic transformation, Halti has recently recruited two top executives. The Ville Ronkk, who was responsible for the Nordic market from Crocs, started as a business manager at the end of September, and appointed an experienced Mikko Peltomaki as the marketing director.

　 About HALTI

HALTI is the name of the highest peak, but Finns have already closely linked HALTI with outdoor sportswear and hiking equipment. The leader of HALTI's success was Juhani Hyokyvaara, who founded his own company in 1972.

In 1976, it experienced its golden age in backpacking and crossing. In the same year, Juhani Hyokyvaara was considering setting up a brand name for the company he founded. According to the trend of increasing demand for equipment across the walk, he remembered a related name, HALTI. For people who like backpacking and crossing, they are not only looking for the fun of outdoor activities, but also want to bring endless memories to them after many years. Juhani Hyokyvaara realized this reality in the first group of products of the company, and the famous brand of HALTI was born.

The core of Halti product is located in high-end alpine skiing. clothing And equipment, taking into account fashion and trendy, and covering mountaineering, hiking, hunting, golf and other fields, to provide people with a full range of services.