"Golden Nine Silver Ten" Exhibition Intensive Enterprises How To Choose

At present, the major events in the textile and garment industry are continuous. These exhibitions cover the entire industrial chain of the textile and garment industry: spinning, weaving, clothing, printing and dyeing, home textiles, industrial textiles, textile chemicals, textile machinery and so on.

stay domestic China's textile and garment enterprises are struggling to cope with the unfavorable demand of consumer market, the sluggish international trade, the high domestic and foreign cotton prices, the European debt crisis and the weakness of the US consumption. After time baptism and industry reshuffle, the textile and garment enterprises that survive and plan to seek further development have been looking forward to "golden nine silver ten", waiting for the weather to turn cold and Christmas coming, waiting for the annual "golden period" of the industry.

"Golden nine silver ten" has always been a must for businesses, and textile and garment enterprises are no exception. Business owners are thrilled by intensive professional exhibitions across the country. But after receiving some invitation from the exhibition, some enterprises seem to be very worried. "Which exhibitions do you choose to show your products?"

"Golden nine silver ten" is first of all a concept of time. In time, it enters autumn in September and October, and there are more festivals in September and October, such as Mid Autumn Festival, national day, Chung Yeung Festival, teachers' day. Especially the national day and mid autumn holidays are the most concentrated consumption time. Internationally, the peak season for textile and clothing consumption is around Christmas and new year's day. Many customers of Chinese enterprises are from overseas, and overseas orders will be more.

In this Season The market trend of the first half of the whole industry has been basically clear. The experts analyzed the trend of the first half of the year and will take action in the second half of this year. At this time, the investment in the textile and garment industry will be more intensive.

It is understood that from the point of view of market, marketing and publicity, exhibition is the best form of publicity which is the lowest cost, direct and concentrated contact with target customers. Exhibition is a common way for buyers to find suppliers. Because suppliers are relatively concentrated, products are very intuitive. Buyers often attend exhibitions when developing new supplier channels, developing new products and developing new supply areas. It is precisely because of this demand, even if the company has to spend a lot of exhibition costs, hate in the heart, curse on the mouth, still want to participate in the exhibition.

"Brands must be sensational, not sensational. How to produce this effect is very important in mice industry. " Experts say that the exhibition itself has a large flow of people and a large flow of information. Only in the process of large volume of movement, especially in the process of large information flow, can the sensational effect be displayed. "I received more than 10 invitations from all kinds of textile and fashion exhibitions in September, including Shanghai, Suzhou, Wuxi and other parts of the country. Maybe the organizers have checked our numbers through the Internet, and then sent us an invitation." An owner of a business in Shaoxing, Zhejiang said, "exactly which exhibition to attend, I am still consulting with my colleagues and inquiring about it online. information "." "I ran 4 exhibitions in October last year, and I felt that if I went there, I would have gained some results, but some of them had no effect at all. Some of the exhibitions advertised were quite different from the actual situation." Someone in charge said.

When you visit the Forum on textile and clothing, you can find that the forum is extremely heated to discuss the exhibition: some people said they had participated in an exhibition before, saying that "the effect is general". Others said that "the exhibition effect is not as good as a year". However, some people said that at that time they left a contact and returned several business after they came back.

Although the exhibition industry is only a small industry in many industries, why is it small? Because its contribution to GDP is not much, but the exhibition industry has an important feature in the registered industry, that is, its driving role. The exhibition industry can drive a whole industrial chain, which will have a tremendous impact on all industries and related industries in the whole city.

At present, the major events in the textile and garment industry are continuous. These exhibitions cover the entire industrial chain of the textile and garment industry: spinning, weaving, clothing, printing and dyeing, home textiles, industrial textiles, textile chemicals, textile machinery and so on. Large and small textile and garment exhibition has played an indispensable role in the development of the whole industry, but it has also exposed various malpractices and shortcomings while developing continuously. If the government led exhibition is increasing, the awareness of the international brand exhibition is not increasing, the exhibition industry is not strong enough to use foreign capital, the theme is identical, the repeated exhibition is serious, the standardization of exhibition activities is short, the lack of high-quality exhibition talents, the level of supporting services is low, the operation mechanism of the venues lacks vitality, and the utilization rate of facilities is low, all of which are restricting the development of the textile and apparel exhibition.

In the face of numerous exhibitions, how to choose the ideal exhibition? Some experienced exhibitors have summarized some experiences: first, to see the organizers, scale and strength of the exhibition, past exhibitions experience and word of mouth; secondly, to see whether the exhibition service is professional, to call the suppliers, and the other is to see whether the exhibition has distinctive service. "Enterprises should not blindly participate in every exhibition. They should find suitable buyers according to their products." Some experts said. In fact, every year, the textile and garment industry has large and small exhibitions, and all over the world are keen to do exhibitions.

Today, the exhibition is no longer simply displayed on the stage, it has gradually become an important platform for the development of an industry and a place. At the same time, it should be noted that China's exhibition industry has only developed for more than 20 years. Compared with other developed countries, China's Convention and exhibition industry has just started, and it is still not mature in all aspects. Integration and shuffling are the inevitable stages of market development.