• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Breaking The Old Pattern Of Clothing, Domestic Goods And Big Names As Neighbors

    2014/10/9 14:27:00 23

    ClothingDomestic ProductsBig Names

    Here world Clothing and shoes Xiaobian network to introduce to you is the clothing of Chinese goods began to do with the big neighbor.

    Once upon a time, the original brand of China could only be placed in the old department store and cross the mountain with the international brands. Now, more and more shopping malls, China's original local brand and the international top brand are equal, changing the traditional shopping center brand combination pattern.

    Domestic goods and international brands are adjacent to open stores, and they are in a bad situation.

    Reporters saw in the overseas Chinese garden, NE TIGER TIGER, located in the face of the world's top jewellery brand, will soon be opened. The upcoming dress is close to the French high fashion brand Pierre Balmain, while the wrist watch crocodile IWC is opposite to the Chinese designer brand CHI ZHANG Zhang, Switzerland's top watch Chopin Chopard is adjacent to the brand "China Jewelry". The combination of pure Chinese fashion brands into the world's fashion brands is unprecedented.

    Coincidentally, there are more and more local fashion brands such as Xinguang world, China World Trade Center mall, Joy City, old Buddha's department store and so on. JNBY Jiangnan Bu Yi, ZUCZUG Su ran, EIN and EXCEPTION exceptions, as well as the presence of independent designer brands in China, not only occupy the core position of the mall, but even live with the international second tier brands.

    According to the statistics of China general merchandise Association, in the past, in Beijing shopping malls, clothing and shoes and hats accounted for about 40% of Chinese brands, while cosmetics and other brands accounted for 20%. In terms of sales, China's brand sales account for about 30%, and mainly in the middle and low end. Nowadays, such brand structure has been gradually broken. In the past, domestic brands, with the label of "localization" or "rustic" label, as the fashion women's "big women's clothing" brand, often used to open stores in the domestic brand areas of old department stores and other domestic brands. At present, only the first tier shopping malls in Beijing, the new domestic fashion brands in the first tier and two floors, which have been monopolized by international brands, have increased significantly, and have become neighbors with international brands.

       Luxury goods Market downturn: emerging middle class favors personal consumption

    Many consumers say that the attractiveness of the so-called frontline luxury goods is declining as the international market expands more and more frequently. And domestic designers have made their mark on the international stage and set up a good brand image, so that consumers are more and more interested in these fresh blood. "Good-looking, not hitting a shirt, has a tune than big card." A consumer told the Beijing Business Daily reporter.

    Reporters learned that the current sales of new types of shopping malls are better, and the domestic brands of investment departments are mainly brand designers, which is directly related to the spanformation of shopping centres to attract new consumers.

    In this regard, Lai Guoxian, general manager of Qiao Fu lawn, said that the brand new combination mode is on the one hand that the market intends to do it. On the other hand, the quality domestic fashion brand has indeed formed the force to change the brand combination pattern of the old shopping mall in terms of quality and influence.

    Many new designers in China believe that brand combination according to brand tonality and positioning is more in line with the current consumer demand, rather than simply distinguishing the brand mix between domestic and foreign brands.

    A shopping mall responsible person said that the mall can continue to attract new middle class consumers as the goal. And the new consumer groups in China no longer pursue the luxury brands such as LV, Gucci and Prada to flaunt their fashion taste. The demand for individuality makes shopping centres pay more attention to the popular brands rather than the so-called big names. "At the same time, the luxury market is facing great difficulties, and the market performance has continued to be weak, even less than three years ago. We have to ensure that shopping malls can continuously attract customers to patronize, so it is inevitable to choose new brands and attractive brands to consumers.

    Existing problems

    Reporters learned that the current major lines in Beijing Shopping The first floor store rents are the first floor. Take the China World Trade Center mall as an example, the rent is about 93-100 yuan / Ping / Tian, the Oriental Xintiandi is 80-90 yuan / Ping / Tian, Xinguang world is 70-80 yuan / Ping / Tian, Qiao Fu lawn, Joy City, Sanlitun Taigu Li south area is 60-70 yuan / Ping / day. The average rental of general stores or old-fashioned department stores is different from 30-50 yuan / day / day. It can be seen that if domestic brands want to set up shop in the shopping centres with large brands, strong financial strength is an essential condition, and the cost of the corresponding brands will also increase significantly.

    In this regard, CHI ZHANG Cheung Chi brand said that the operation cost is very high beside the first brand, but as a brand image shop, more people can understand the style of CHI ZHANG Cheung Chi, can actually feel the fabric and design of clothing, in turn, promote online sales.

    Other domestic designer brands say they prefer to open new shopping centres with more concentrated new consumers, and target customers are active and concentrated. The leasing of these shopping centers is not a selling point but rather a direct charge of rent, which is a great pressure on independent brands.

    The director of a shopping mall believes that there are more and more shopping centers focusing on domestic brands. Lack of funds, business operation needs to be improved, and lack of management experience is a common problem faced by new brands. In the future, when shopping centres choose new brands, they will not focus on whether the brand is a domestic or foreign brand, whether there are more mature business background and operational management strength, and whether the quality of product design is the core issue in the new brand investment.

    It can be seen that while domestic brands are being touted, how to enhance their brand management awareness, enhance their business operation capabilities and financial strength to achieve a foothold in the first tier shopping malls is a problem that all domestic brands have to bother to consider.

    • Related reading

    Adidas Wants To Buy 1 Billion 500 Million Euro Stock

    Instant news
    |
    2014/10/9 14:26:00
    21

    中國服飾成立Henry Cotton’s合營公司

    Instant news
    |
    2014/10/9 11:30:00
    80

    Clothing And Luxury Industries Focus On Pformation Enterprises

    Instant news
    |
    2014/10/9 11:29:00
    17

    Alibaba Listing Effect Stimulates Global Layout Of China'S Electricity Supplier

    Instant news
    |
    2014/10/9 0:39:00
    55

    "Yi Yun Jiangnan" Costume Show Was Praised By Clunie, The Top German Designer.

    Instant news
    |
    2014/10/8 17:20:00
    32
    Read the next article

    The Eighteenth Ningbo International Clothing Festival Takes Measures To Promote Investment

    Here the world's clothing and shoes and hat net Xiaobian introduced to you is the stereoscopic merchants pattern to enhance the effectiveness of the platform - the eighteenth Ningbo international clothing festival takes measures to promote investment. The economic and trade effectiveness has always been regarded as the lifeline of the Expo by the organizing committee. The eighteenth Ningbo Clothing Fair further increased investment, innovating investment methods, enhancing the pertinence and

    主站蜘蛛池模板: 尤物193yw在线看| 精品日本一区二区三区在线观看| 欧美国产日韩在线三区| 国产萌白酱在线观看| 亚洲欧美日韩在线线精品| 99久久无色码中文字幕人妻蜜柚| 泰国午夜理伦三级| 在线免费观看一级片| 亚洲最大综合网| 制服丝袜怡红院| 最近中文字幕完整视频高清10| 国产成人精品免高潮在线观看| 久久精品国产亚洲av不卡| 香蕉视频一区二区三区| 精品久久久久久久中文字幕| 巨龙肉色透明水晶丝袜校花| 免费观看男人免费桶女人视频 | 激情射精爆插热吻无码视频| 天堂网在线最新版www| 亚洲熟妇少妇任你躁在线观看 | 欧美乱色理伦片| 国产成人综合久久综合| 久久伊人精品青青草原高清| 色婷婷综合久久久| 小芳啊灬啊灬啊灬快灬深用力| 免费**毛片在线播放直播| 99久久久国产精品免费蜜臀| 欧美式free群乱| 国产在线精品一区二区夜色| 久久中文精品无码中文字幕| 精品国产第一国产综合精品 | 国产精品无码无卡无需播放器| 亚洲一区二区三区不卡在线播放| 香蕉一区二区三区观| 成人福利视频app| 人人爽天天碰天天躁夜夜躁| 2019天天干| 日本人成动漫网站在线观看| 再深点灬舒服灬太大了快点| 91蜜芽尤物福利在线观看| 最新亚洲春色av无码专区|