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    5 Tips To Help Sales Of Clothing Stores Double

    2014/10/9 17:15:00 33

    Sales PromotionClothing StoreSales Performance

    First, timely inducement and utilization of customer's signal strategy.

    The signal of sales promotion is the purchase intention and information displayed by customers through language, behavior or emotion.

    Correct judgement can be made by observing and observing the changes of the way of speaking and facial expressions and gestures.

    Second, create a strategy for individually negotiating the environment.

    Generally speaking, a single customer is easy to make a deal, and a beautiful environment can reduce the customer's psychology.

    pressure

    The environment that customers are familiar with is conducive to their self-confidence, and a distant quiet atmosphere will promote the emotional exchange between salesmen and customers.

    In order to succeed in sales, salesmen must create a unique environment for negotiation.

    Third, strategies to cultivate paction methods.

    stay

    Deal

    At the last critical moment, the salesman must control his voice, articulate his words clearly, be persuasive and confident.

    Salesmen should be approachable when they sell their business, so that customers can do nothing and naturally enter the stage of paction.

    Fourth, phased strategy.

    In the stage of sales promotion, salesmen should not force customers to make a comprehensive decision at once. Before the customer makes a purchase decision, the salesperson should ask questions to the customer step by step, so that customers can make decisions on the various parts of the paction.

    Fifth, there is room for negotiation.

    strategy

    In the process of sales promotion, salesmen should pay attention to certain room for persuasion, so as to act as a weapon to encourage customers at critical times.

    At the same time, we must also leave some room for customers to buy, so as to continue to discuss the work of doing business.

    The above is the five marketing strategy that has a high chance of success in the clothing sales process. Every clothing store owner and salesperson can use flexibly in the process of selling clothes, and believe that the probability of paction will be greatly improved, so that the double performance of the clothing store is not difficult.

    Related links:

    Shop marketing is not a new invention. It was only when people were planning advertising activities before, they paid attention to the propaganda of big media such as television and newspapers, and regarded shop marketing as the last marketing tool.

    However, from the current market situation, some characteristics of goods, such as clothing and consumer goods, sometimes need shop marketing as the main communication activity, which can stimulate consumers' desire to buy.

    Shop marketing first faces the consumer's shop advertisement, especially the door advertisement and the light box advertisement in the shop.

    In the past, store advertising only occupied a fixed position in retail outlets as a means of communication.

    Now, store advertising is not only a tool to convey information, but also a burden to induce purchase.

    Store marketing also includes the display of goods and the configuration of music.

    The so-called commodity display is not to put a few boxes of goods to the store's aisle or doorway, but to make the pile alive.

    Brand discount clothing should be based on the characteristics of clothing to set up special advertising cabinets to attract consumers' desire to buy clothes.

    The survey declined: 70% of people like to shop in music shops.

    But not all music can achieve this effect, while soft and slow music can increase sales by 40% while playing music, but fast-paced music reduces customer time in stores and reduces purchases.

    Packaging advertising saves advertising costs but achieves remarkable results.

    Store marketing also includes POP display, shop posters, discount coupons, personnel recommendation display, sample display on counters, and even the display and display of commodity packaging itself can also play a good role in store communication.

    Effective store marketing must be able to attract consumers' attention, let customers' footsteps stay in front of their clothes, bring up their interests, stimulate their desire to buy, redress their clothes, and finally take action, which is the ultimate goal of store marketing.

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