Hangzhou Wulin Road Women Dress Street Pformation Food Street?

It is an indisputable fact that the dress industry of women's wear street in Wulin Road has gone from bad to worse.

The statistics of women's wear street management committee of Wulin Road show that the proportion of clothing shops is only 49.3%, which is less than half of the total number of shops.

But as the catering industry grows, this characteristic street is gathering the scattered popularity again.

New restaurant sales account for half

Walking on the Wulin Road women's wear District, the reporter observed that the door was closed or stuck to the "rental pfer" store. Among them, the vacancy phenomenon near Feng Jie road and stadium road was particularly obvious.

Reporters then learned at the Wulin Road women's wear street management committee. As of now, there are 20 shops closed, rented or pferred, accounting for 4.25% of the total number of shops in Wulin Road.

The staff of the management committee said that half of the dozen shops that were being renovated or newly opened were light restaurants such as bread and roasted goods, as well as cosmetics, manicure and other shops aimed at female customers, while Wulin Road's "main business" clothing stores were few.

"There are only two new clothes stores."

Ms. Zhang's shoe bag shop has been running for more than 10 years on the Wulin Road. She said frankly that the rent of Wulin Road is too high. "My shop is less than 20 square meters, and the rent is 250 thousand per year.

Now the revenue is less than half of what it used to be, plus the salaries and other expenses of the clerk, and now it can barely be maintained. "

But the landlord was reluctant to reduce the price and tried to scare away the shop.

The reporter learned from the CMC that after the closing of the shop this summer, almost all the landlords of the vacant shops have voluntarily reduced their prices.

"A well-known women's wear brand has been on the Wulin Road for nearly ten years.

As a result, the shop was so empty for two months that it had not been able to rent out. The landlord was anxious and took the initiative to reduce the price 30% and asked him to come back.

The reporter learned from the landlords and intermediaries of many shops as a tenant that small area shops have relatively low rents and low input costs, and the market has been relatively tight.

"There will be a big difference in the rent of different areas, but the large shops with 100 square meters will have less than 800 thousand of the annual rent. The demand for such shops is not as good as those in previous years.

"Actually, we have a nail shop on Wulin Road.

Or a milk tea shop would be better. "

An intermediary recommended to reporters.

Just as the clothing store has been largely withdrawn, the catering industry is becoming the new owner of the women's wear street.

Previously, the restaurant named on the Wulin Road only had a new White Deer hidden on the Longyou road. Now, restaurants such as spicy mansion and wall entrance have entered the stadium and show amazing capacity to attract customers.

And near the opening of the queen Park, because a few cafes, Western restaurants quickly become a new place for young fashion crowd.

It may be that the success of these restaurants has attracted more restaurant brands to enter the shop on Wulin Road, resulting in some "inappropriate names" on Wulin Road.

Reporters at the women's clothing street management committee of Wulin Road learned that at present, clothing stores accounted for less than half of the total, 49.3%, if combined with jewelry shop, cosmetics shop for female customers shop, barely reached 60%.

"After dinner, go shopping, then go to the movies, and go to the shopping mall for almost a day.

Now who would like to burn in the sun just to buy a sweater? "Zhang Li is a small white-collar worker who works at the stadium road. For her, the" secret Wardrobe "has now become the place to go for food.

Insiders say that under the impact of the electricity supplier, the traditional department store is pforming into a shopping center with functions such as shopping, dining, entertainment, parent-child and so on, while the characteristic street of Wulin Road is facing the double impact of the electricity supplier and the shopping mall. The single format has been unable to adapt to the new competition situation, and the shop is closed and is normal.

However, Wulin Road is not like a single shopping mall that can be pformed as a whole. It can only be driven by the market's own strength. The catering industry is ahead, and there should be more changes behind it.