Gap Releases 2014 Autumn Theme Global Advertising Blockbuster

Gap has released the latest 2014 autumn "Dress Normal" theme global advertising blockbuster. This group of advertising blockbusters tries to interpret the power of fashion from an ordinary angle, and tries to discover everyone's inner confidence. From this season, the choice of advertising faces can see the brand's "good intentions".

Gap 2014 autumn "Dress Normal" theme global advertising blockbuster assembled 7 "ordinary faces" with outstanding performances in the film and TV series: including Angelica Huston, the best actress in the Golden Globe Award for "the Adams family", Elisabeth Moss in the Peggy corner of "mad man", and the Michael K. Williams nominated by Oscar for 9 "12 slaves" in the performance, the Michael in the starvation Game 2: Starfire and prairie fire.

In addition to the seemingly ordinary characters, David Leo Fincher, a great director, who has become a mediocre leader, personally presents a mirror of the story and the tension of the lens. Just like David Finch's consistent narrative style, the whole group is slowly developing in a dark tint. It is like a movie with a compact plot exploring ordinary life of ordinary people, showing the true colors of David Finch and the ordinary forces of different tastes.

Gap 2014 autumn blockbuster marks the first creative implementation of Dress Normal, and the brand's "black tannin" is also exposed.

The group will be fully launched in cinemas, Gap stores and websites.