The Popularity Of Online Shopping Is Attracting People'S Attention.

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Xiaobian network to introduce to you is online shopping: superior product or worry products?

When online shopping has become a way of life, the quality of net products has attracted more and more attention.

Product quality is not in good condition, counterfeit products are flooded, lack of effective market supervision and so on, which brings unfair competition to the industry, and also destroys the normal market management system.

In this case, how can the electricity supplier avoid the crisis of trust? How should the third party quality inspection platform escort the online shopping?

With the development of e-commerce, the tide of online shopping has gone through a number of "doubling periods", but at the same time, the promise of consumers' quality by electronic business platform is also referred to as "beautiful lies".

After jumei.com was exposed to the news of the sale of luxury goods, "I am Chen ou, I speak for counterfeit goods", which was turned into the most sarcastic joke.

In addition to jumei.com's fake sales, the sampling results of T-shirts, shirts and skirt products released by various quality supervision departments have also made consumers feel at ease about the quality of products on the network platform.

At present, the product quality problems arising from online shopping have attracted the attention of the AQSIQ, the State Administration of industry and commerce, the Chinese consumers' Association and so on. More rational consumers are also frequently questioned: who should be responsible for the textile quality inspection in the e-commerce field of the e-business platform?

When the quality engineer enters the electricity supplier warehouse

At the 2014 annual conference of China's textile and garment industry, which has just been successfully convened, Geng Yi fan, a testing center engineer of China Textile Industry Federation, has cited several startling examples.

"Not long ago, we worked with a trade and Industry Bureau in Beijing to test the clothes sold by a well-known electronic business platform.

We sampled 20 garments, only 2 qualified, and 90% failed.

What is even more disappointing is that after the event, there was not even a single person responsible for product quality problems on the platform, "Geng Yi fan has gone through more than one time." in October last year, the Chaoyang District industrial and commercial bureau received a report that goods stored in a warehouse were not qualified. Let's help enforce the law and see where the products are unqualified.

There, the two bungalows are all storeroom. When they enter the warehouse, they are all dressed in gunny bags. They are dirty like garbage, asking them where they are, and they are not sure.

In this way, the warehouse of the network electricity supplier is like a restaurant's kitchen. The home textiles and clothes in the warehouse are like the waste materials scattered in the kitchen, which makes people unable to take up their appetite, let alone think about the beauty of dressing.

In the middle of the world, the quality and control of online textile products are still so loose. What is the situation of numerous small and medium-sized business enterprises? The real answer is that it is hard for consumers to feel at ease.

According to the China Internet Shopping Market Research Report released in April this year by the Internet Information Center of China, the proportion of online shopping textiles users reached 75.6% in 2013, far higher than the proportion of Internet users buying other commodities, becoming the most important main business of major e-commerce. At the same time, consumers' attention to online textile quality has also risen to a new height.

The report also shows that in the cause of the loss of website users, the first thing to bear is the protection of product quality and reputation, accounting for 52%.

Followed by unhappy shopping experience, accounting for 43.4%.

So, where are the responsibilities of the government, platforms, businesses and testing organizations behind the problem? How should the parties respond to the incoming quality complaints?

Net pin is a double-edged sword

The Internet platform is a double-edged sword. Its virtuality makes the paction costs of buyers and sellers greatly reduced, without the need of venues, no road time, and the interpersonal cost of face-to-face conversation.

However, it is the virtual nature of e-commerce pactions that makes it difficult for consumers to assess the quality of textiles.

Textile products are not as distinctive as clothing, video or electronic products. Besides, sellers intentionally or unintentionally beautify the images, resulting in quality complaints increasing day by day. Consumers also love and hate e-commerce.

Miss Cai, Beijing, bought a cloth decorations on the day before yesterday, but there were many discrepancies in the description of the goods and merchandise on hand. "The color is also wrong, and the details are not exquisite enough," Ms. said.

I don't want to ask for dozens of dollars, but the promise on the web page is always there.

Miss Cai has made such a complaint when her long-awaited baby arrived.

Electronic platform

Nie Linhai, deputy director of the Department of e-commerce and information technology of the Ministry of Commerce, said at the annual conference on social responsibility of the 2014 China Textile and garment industry: "some electronic business platforms charge too much and basically receive more than 40% of the product's selling price.

Retail traffic is a typical way to charge electricity providers, that is, every time a customer clicks, the seller will pay a piece of money to the platform. However, clicking on this product does not necessarily mean that buying behavior will happen. Once a piece of money is collected, it may be ordered ten thousand times, and a garment is not sold, which in turn leads the seller to be very entangled, not knowing whether to click or not, and on the other hand, the seller's profit is very low.

In such a low profit environment, the products produced by the seller will surely fail to meet the testing level required by the quality inspection agency, resulting in multiple consequences. In fact, the quality problem of the electronic commerce products is caused: only a small number of inspection products are qualified, and the rest are "sub-health".

Electricity supplier quality inspection "third eyes"

In 2011, the introduction of the third party quality inspection service by Taobao, the first domestic e-commerce platform, was a great "social responsibility" in social regulation.

The specific content is to test and report the Taobao store products through the third party quality inspection organization, which can prove to the platform and consumers that the quality of their products reaches the online sales standard, and can effectively guarantee the consistency between the buyers and sellers in the quality of the textile information, and can be used as the evidence for the platform to decide on the sale and purchase disputes. It is definitely called "one stone, three birds".

In order to understand the actual operation effect of the third party quality inspection agency after entering the electronic business platform, the reporter interviewed Wang Ling, deputy director of the China Textile Industry Federation's testing center. Wang Ling answered from her own work experience: "the China Textile Industry Federation inspection center is one of the first party third party inspection agencies to enter Taobao and Jingdong. It will cooperate with the electronic platform to do the quality service work of the seller, such as regular professional knowledge training and product quality supervision and spot checks. Taobao merchants will find quality inspection institutions to provide testing services for them under the platform rules, and Taobao buyers can protect their own rights in the process of commodity consumption with the help of the service platform."

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The operation of the third party quality inspection service over the past two years has, to a certain extent, reversed the negative evaluation of consumers' quality of Taobao products, standardized the behavior of businesses, established the awareness of product control, and improved the overall quality of the platform.

At present, the Taobao platform has introduced 32 testing organizations. The Jingdong platform has introduced 6 testing organizations. The third party detection system has played an important role in the operation of the electricity supplier.

Taking Taobao as an example, the service platform was formally launched in October 2011, the total detection amount in 2011 was 260W, and the overall detection amount in 2012 was 3000W, and the overall detection amount in 2013 was 5300W. The growth rate was very obvious. From the aspect of quality and quality improvement, more businesses set up awareness of quality control. The third party quality inspection institutions have become the "third eyes" of the commodities in the field of e-commerce except platform and consumers. However, due to the different understanding and emphasis of quality management, the Taobao and Jingdong have established their own third party quality inspection service platform. For this reason, Wang Ling firmly believes that "there should be more and more electronic business platforms in the future to enhance the quality control of quality control."

Where should the third party quality check go?

The third party quality inspection mechanism is indeed a good medicine for managers to solve the problem of textile quality. However, in the process of curing chronic diseases, the prescription needs to be adjusted in time.

Since the introduction of the third party quality inspection platform, Taobao has three quality inspection plates, namely, Tmall's quality inspection, quality control and quality inspection.

At the beginning of its implementation, Taobao listed the "consumer protection marking" and "genuine guarantee", "seven days without reason to return", "24 hours' delivery" as a consumer protection service on Taobao platform, and set up a "check" word label below the merchandise picture to prove that the product was added to the third party quality inspection service of Taobao.

However, in June 6th last year, Taobao began to remove the "check" character service provided by the market sellers. Before the end of July, the whole network standard action was completed and returned to the seller's Alipay account.

At this point, the "third party quality inspection" on-line more than a year.

The abolition of the "consumer protection marking" for the third party quality inspection agencies, only to reduce a business plate, no harm, but the third party quality inspection system problems with the "check" word small hidden.

"Put a label on a man's chest with the word" man ". You know that this is a man who tore the label off. He is still a man and is not affected.

Although the "check" logo emphasizes the importance of the platform for quality, it has not actually reduced the difficulty of safeguarding consumers' rights, and has also derived the rigour of marking commodities. Therefore, it is not a pity to withdraw.

Alibaba group O2O project brand manager Li Chuan said, "the biggest problem of the quality inspection mechanism is that the third party quality inspection agencies for the detection of e-commerce platform behavior is mainly that the small and medium-sized sellers to prove, solve the immediate problems, lack of long-term quality control plan."

Indeed, the quality inspection agency is mainly for many small and medium-sized sellers, which is determined by the characteristics of the electricity supplier business itself. These small and medium-sized sellers are weak in quality control and lack of professional knowledge, and the business unit price of the electricity supplier is low and the volume is large. It needs more manpower and material resources than the traditional businesses under the line. Moreover, from the cooperation with the Taobao platform, the quality control rules of the platform are still in the exploratory stage, and the rules are changing more frequently. It is very difficult for the testing organization to make long-term planning for the electricity supplier business.

In addition, the "Shanzhai third party" of the wave of making the electricity supplier's third party quality inspection mechanism in an awkward position.

Taking Taobao and Jingdong's entry detection as an example, at present, the platform is considering various reasons, and it does not require the merchants to order testing services from the service platform, nor does it stipulate that merchants must choose the testing organizations on the service platform, as long as the final test reports can meet the requirements of the platform for quality inspection reports.

This gives some qualified testing companies an opportunity.

Wang Ling has a deep understanding of this: "some of the less qualified testing companies and even purse companies use some convenient channels, in the name of" the third party ", specially undertake the inspection business, disrupting the electricity market order, and also giving consumers misleading.

However, the most difficult problem of the third party quality inspection service is the tracking of the process.