Jean Paul Gaultier Is Ready To Close The Garment Line.

Perhaps for a long time, we would not see the Jean Paul Gaultier that had been announced to close the garment line in Paris fashion week, but he returned to the public in another way.

A few days ago, the designer worked with Japanese retailer SEVEN&i holding company to launch a new brand "Sept Premi res res" first dress series in September. It included 50 single items including coats, tops, trousers, dresses, accessories, and the price was between 32 US dollars and 242 yuan (about 200 yuan to 1500 yuan).

Let Jean Paul Gaultier "renege" SEVEN&i holding company is also the first time to enter the garment brand business, but its company owns 7-Eleven, Ito, Yang Hua Tang, SOGO, and West Wu department store and so on.

Production, circulation, distribution channels and so on are not completely inexperienced (Ito owns the independent clothing series).

The company said, "we will integrate the purchasing capacity of the group company, the production experience of its own brand, and learn from the retail management experience of Ito, Yang Hua Tang, SOGO and West Wu department store" to pave the way for the new brand.

Brand new

The brand is positioned in the quality clothing that can be worn everyday, similar to "a basic style dress that reflects the current trend". The style is simple, but it also pursues fashionable colors, materials, functions and tailoring.

It sounds like a fashionable version of UNIQLO. In order to distinguish this point, SEVEN&i holding is ready to borrow the ability and name of famous designer to improve the product premium. Jean Paul Gaultier is the first guest designer.

Although the brand is far cheaper than Jean Paul Gaultier's previous garments, there is at least one more channel with Gaultier design for the Japanese public.

Give Way

Jing regrets that SEVEN&i holdings currently only intends to promote "Sept Premi res" in Japan.

After the launch of the product in September, the brand will open stores in 135 Ito hall, 24 SOGO and West Wu department stores. The store design will be Nendo, and a brand website will be launched on the same time.

The company hopes to achieve sales of 5 billion yen in the first year. If the effect is ideal, they will continue to work with Jean Paul Gaultier to share a piece of the fast fashion field.