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    Jingdong Mall Will Launch "Yiwu Luggage Museum" This Month.

    2015/3/15 18:00:00 21

    Jingdong MallYiwu Luggage And SuitcaseBrand Strategy

    "Yi Zhi Lian" is the first to confirm the entry into Jingdong "Yiwu luggage and suitcase" brand, which is one of the main women's brand brands of Yiwu fire fox Leather Co., Ltd.

    Jiang Xinghua, the head of the company, told reporters that in 2011, "love in Iraq" opened a flagship store in Jingdong, and the sales situation was good. "Basically accounts for the 20%~30% of our company's online sales as a whole".

    I heard that the Jingdong will open the "Yiwu bag house", and Jiang Xinghua decided to be in the first time.

    "To fight alone is just one person's strength, to pick up a regiment, not only Yiwu.

    Luggage and bags

    The electricity providers of the category can communicate with each other, and they can apply for more resources in the form of local libraries, which will play a positive role in promoting the brand and products of Yiwu bags.

    Jiang Xinghua said, today's Jingdong, competition has entered the white hot, to be numerous.

    brand

    It is becoming more and more difficult to stand out.

    He believes that the form of local characteristics in the form of holding together, can win more exposure opportunities for Yiwu luggage enterprises, local brands.

    For the Jingdong "Yiwu luggage Museum", Jiang Xinghua said that the company should not prepare much, "because we originally do e-commerce, and now only need to do a good job in product updates, picture effect adjustment and logistics docking problems."

    The real difficulty is the person responsible for the promotion.

    And the person responsible for the promotion is Zhen Xiao - an, who is responsible for the operation of China's electricity supplier.

    As the only Jingdong platform operator in Yiwu, China is responsible for the overall planning and operation of Jingdong "Yiwu luggage Museum".

    From the beginning of eight to the beginning of the month, Zhen Xiao has not been idle for a moment, "because many companies are not yet officially.

    Start

    Therefore, the negotiation can only be postponed. But with the Jingdong, we have talked about the activity of participating in activities in the form of local libraries at the end of the month, so we have given too little time.

    One chopstick is easy to fold, and ten chopsticks are broken.

    Zhen Xiao Hao introduction, promotion and drainage has been the biggest problem troubled small and medium-sized Internet business.

    No capital can not build a good operation team, and the lack of information can not get a good exposure position. This makes many network operators struggling, and her idea is to let small and medium-sized Internet operators to take advantage of collective advantages and expand sales channels.

    The development of package enterprises can build industry strength, integrate industry resources, form scale development and enhance local brand influence.

    On the other hand, the form of clustering is more conducive to Jingdong's resources and exposure.

    She said that at present, Yiwu has more than 20 bags of electricity providers settled in the luggage Museum.

    The introduction of "Yiwu luggage and suitcase" is the first step in the construction of the "Yiwu Pavilion" of the Jingdong. Once the project is successful, the experience will be extended to the whole category, and a truly comprehensive Yiwu Pavilion will be established.

    "At that time, whether it is accessories, clothing or home, can be settled."

    In addition to online local libraries, she also plans to build a "Jingdong Park" to pool the resources of the merchants in the Yiwu Pavilion, "she said," whether they need office space or storehouse.

    In this way, our team will not only provide operational services, but also provide them with one-stop services such as office, storage, photography and logistics, so as to lighten the burden on e-commerce enterprises and expand their network sales channels, reduce costs and increase profits, so that businesses can really benefit from them.


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