Women's Clothing Displays Seven Ways To Make Your Brand Stand Out.
At present, the sales promotion battlefield of the business is already smoky, and there are numerous sales promotion methods: discount, rebate, integral, time limit rush to buy, membership system and so on.
A variety of promotional techniques eventually let businessmen fall into a vicious circle of price wars and even wars of words.
Consumers are tired of all kinds of sales promotion methods, and feel that the games that businesses are playing are ultimately consumers.
Businesses also worry about the huge profits they spend on advertising, the painstaking efforts of sales promotion, and not bringing the best profits.
In the face of all kinds of phenomena, whether businessmen's vision should be broader and their thinking should be sharper? Nowadays, the concept of merchandising display is being mentioned at a strategic level.
Commodity display decoration is still a new industry in China. Its development marks the arrival of the new commodity business management era.
It can not be said that it can replace all sales promotion measures to solve all the problems of businessmen, but it is indeed a manifestation of fashion quality and cultural progress, and it is also a more advanced way of dealing with competition by businessmen.
How to display brand women's clothing?
First, the same collocation.
Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.
Second.
Contrast color
Collocation.
That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.
Third, rational use of living areas.
The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.
You should put your main style in the living area and put the other styles in the dead zone, so that sales can be greatly improved.
Fourth, the number of models should be controlled.
Brand women's clothing, such as display, should pay attention to the number of models. Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water", and the so-called "rare things are expensive".
Fifth, make reasonable use of "
Living model
"
The shopping guide is a living model of clothing. Which style they wear will be sold, which is a good way to reduce inventory.
Sixth.
time
The assurance should be in place.
To understand who is buying clothes every day, for example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives, so that some fashionable, expensive and unique clothes can be put in the living area and on the model.
On Friday afternoon, Saturday and Sunday, most of the people in the shops are women who work at ordinary times, so it is better to hang the middle priced clothes on live areas and models.
Seventh, product display must have a sense of rhythm.
Do not be too rigid, do not appear to be discordant colors, collocation with rhythm.
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