PEAK Blazed The World Basketball Court

In the just concluded FIBA women's Basketball World Championships in Turkey, the Australian women's basketball team arrived in the arena of World Basketball Championships wearing PEAK Jersey as a runner up.

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The team appeared second times in the world basketball honor hall in a month.

20 days ago, PEAK team Serbia men's basketball team won the first runner up of the first FIBA men's Basketball World Cup.

As a global strategic partner of FIBA, PEAK has helped global basketball fans realize the strength of PEAK in the world basketball market and the expansion of PEAK in the global market with the help of the two world top basketball events of the first FIBA men's Basketball World Cup and the women's Basketball World Championships.

According to the end of September, the end of 2015, the second quarter of the order meeting data show that: PEAK international new product orders (including domestic and overseas) increased by 10%-20% per annualized year.

This is PEAK's fifth consecutive quarter.

The amount has increased by two digits, indicating that PEAK has entered a new round of rising channels.

PEAK sports CEO Xu Zhihua said, "through official cooperation, site advertising, team sponsorship, fans interaction and a series of international marketing mix, PEAK has become one of the biggest winners in the world basketball court."

Sparkling world basketball court

In this year's world basketball arena, top competitions continue.

Among them, the first FIBA men's Basketball World Cup and the women's Basketball World Championships in four years are most concerned.

In the two top competitions, PEAK is the only Chinese cooperation brand.

In the just concluded women's Basketball World Championships, the Chinese women's basketball team and the PEAK team Serbia women's basketball team two "China Derby", the PEAK team between Australia and the United States women's basketball team staged a "fierce battle" for the champion, and regretted the second runner up.

Coincidentally, in the first FIBA men's Basketball World Cup concluded in September, PEAK's Serbia men's basketball team went all the way to win the second runner up.

This wonderful competition has also brought PEAK into the vision of world fans.

As a global strategic partner of FIBA, PEAK not only uses team resources to shine on the playing field, but also relies on these two top events' strong exposure platforms.

When the men's Basketball World Cup was held in 2010, the FIBA official website hit 30 million. In two weeks, 1 billion fans from 200 countries saw the broadcast of the world championships.

Although FIBA has not yet announced the number of people watching the 2014 Basketball World Cup, according to FIBA officials, this year's basketball world cup has recorded more than more than 100 countries and regions of the world's television stations broadcast live or broadcast, "is the largest ever televised World Cup (including World Championships)".

By wearing the billboards, referees, officials and volunteers, the PEAK brand will emerge to the greatest extent of the global consumers.

At the same time, PEAK has also broken the traditional way of marketing, which has brought a brilliant marketing campaign to the global consumers through systematic and comprehensive layout.

Before the competition, PEAK held the most valuable fans' sneakers of MVF through the official twitter and Facebook of FIBA, so that fans all over the world learned the strength of PEAK's design.

During the first men's Basketball World Cup, PEAK set up an interactive Carnival and product experience area in the six major Spanish games area. Its PEAK World Cup "sharp edged show" series attracted many overseas consumers' stop experience.

Acceleration of market internationalization

Excellent marketing has also been recognized by the market.

During the Spanish Basketball World Cup, two Spanish flagship stores officially opened, marking the official entry of PEAK into the Spanish market.

Reuben, a PEAK dealer in Spain, said: "through the basketball world cup, there will be more Spaniards recognizing PEAK, and PEAK's rich products and cost-effective advantages will soon become consumers' favorite."

Entering the Spanish market is the latest case of PEAK's "brand first market follow up" to explore the international market.

Prior to this, PEAK entered the market of Germany and Slovenia and other countries and regions, using this brand operation mode.

This new mode of internationalization of "brand output" has made PEAK's international strategy a success.

In the first half of 2014, PEAK reported that as of June 30, 2014, PEAK has also entered more than 80 countries and regions in the world. It has more than 40 distributors and more than 200 distribution outlets overseas, and overseas income has accounted for 22.6% of PEAK's total revenue. It has become the top sports brand in China's overseas market.

PEAK has truly become a global company, according to the global company standard proposed by the Economist (which accounts for more than 20% of total revenue abroad).

Shortly after the 2015Q2 international new product order meeting, PEAK attracted more than a dozen overseas dealers to PEAK headquarters to discuss cooperation agents.

At the scene, he signed contracts with 3 international agents in Thailand, Philippines and Saudi Arabia.

The announcement shows that the order amount of PEAK Q2 international new products in 2015 reached two digits (10%-20%) in 2014 compared with Q2 in 2014.

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This is PEAK's double-digit growth in orders for fifth consecutive quarters.

"The continuous growth of orders for new international products is a manifestation of PEAK's domestic and foreign distributors' recognition of PEAK's internationalization strategy."

PEAK sports CEO Xu Zhihua said, "in the future, PEAK will cooperate with the world's top institutions and tournaments, through the integration of high-quality global platform for three-dimensional marketing, so as to open up the overseas blank market, so that marketing resources for sale more direct services.

At present, PEAK has achieved the goal of trademark registration in 100 countries.

PEAK is confident that it will achieve second second goals in 3 years - entering 100 countries and regions, and striving to achieve the medium-term target of 10 billion yuan overseas sales.